If your content strategy isn’t driving sales, it’s time to change the playbook.
Modern eCommerce brands can’t afford to treat content as an afterthought. A strong eCommerce content strategy should be a pillar of your marketing strategy.
From AI-powered personalization to omnichannel experiences, this guide gives you the roadmap to build an eCommerce content strategy that not only connects with your audience but converts them.
What you’ll learn
This isn’t another fluffy PDF filled with recycled advice. This is your practical blueprint for mastering eCommerce content in the age of AI, data, and agile marketing. You’ll walk away with:
A Modern Content Framework for Real Growth: Discover the exact strategies top-performing eCommerce brands use to align content with their digital commerce goals.
AI-Powered Content Creation Techniques: Use AI to generate high-quality product descriptions, personalized landing pages, visuals, and performance-optimized blog content—faster than ever before.
Personalization That Converts: Learn how to harness zero-party data (the info customers actually want to give you) to tailor content across email, SMS, and your storefront.
Video & Interactive Content That Drives Engagement: Tap into the power of TikTok, Reels, and quizzes to make your brand more relatable—and shareable.
B2B Content Tactics (Because It’s Not Just for DTC): If you’re selling to businesses, you’ll get detailed strategies for sales enablement content, ABM, and segmented nurture streams.
SEO for the AI Era: Optimize for Google’s Search Generative Experience (SGE), improve your E-E-A-T signals, and future-proof your rankings with semantic search strategies.
The Role of Your Platform in Content Success: Content and commerce shouldn’t live in silos. Learn how choosing the right platform—like Core dna—can power your entire eCommerce content strategy from one place.
Who is this guide for ?
This guide is designed for ambitious teams who want to scale with precision, not just more noise:
- Marketing Managers looking to systemize content production and scale results.
- eCommerce Directors who want their platform and content to work together seamlessly.
- B2B and DTC Brands needing strategies that align with complex buyer journeys.
- Digital Agencies supporting clients who demand results from every word, image, and campaign.
Inside the Guide: A Preview of What’s Covered
1. AI-Powered Content Creation & Optimization: Leverage tools like ChatGPT, Jasper, Canva, and MarketMuse to automate high-quality content across channels—without sacrificing creativity.
2. Short-Form Video & Interactive Experiences: Learn how to create scroll-stopping videos and use interactive tools like quizzes to collect data while delighting your audience.
3. Collect & Use Zero-Party Data: From post-purchase surveys to preference centers, we’ll show you how to collect and apply customer data to drive real personalization.
4. Omnichannel Content Alignment: Use one strategy to serve many channels. Align your messaging across SMS, email, web, and social with real-world tips and tools.
5. B2B eCommerce Content Tactics That Work: Turn complex buying cycles into well-oiled content funnels with ABM strategies, segmented nurture streams, and value-driven sales content.
6. SEO in the Age of AI Search: Build authority with semantic SEO, optimize for AI summaries, and meet Google's E-E-A-T expectations.
7. Agile, SaaS-Like Content Workflows: Apply agile principles to content production—use sprints, dashboards, and retrospectives to stay fast and flexible.
8. The Right Platform = Easier Execution: Learn how unified CMS + commerce platforms like Core dna make it easier to scale, personalize, and iterate—without relying on dev teams.
eCommerce Content Tools, Templates, and Recommendations Included
We don’t just tell you what to do—we show you how to do it.
Inside the guide, you’ll get access to:
- Our favorite AI tools (for copy, visuals, SEO, and more)
- Recommended platforms for email, quizzes, video, and analytics
- A step-by-step eCommerce content checklist for rapid implementation
About Core dna
Core dna is the all-in-one platform that combines CMS, eCommerce, automation, and workflow tools. It give you everything you need to manage your digital business from a single login.
We power mid-sized organizations and help them scale content-rich digital experiences without the technical headaches.
With Core dna, you can:
- Unify content and commerce
- Personalize in real time
- Build agile workflows
- Launch in weeks, not months
