B2B COMMERCE OPERATIONS Sell to every B2B account without rebuilding the workflow

Build B2B commerce on one platform, not on plugins

Account-aware pricing, quote-to-order, ERP-native sync, multi-warehouse fulfillment, and portals for every role that touches an order. Configured in the platform, not stitched together from plugins.


80
plugins
replaced

Noah's Playground   I  VZUG   I   Randys Worldwide   I    Athan Wholesalers

G2 Enterprise
DXP for multi-property operators
★★★★★
4.5
B2B operations contract pricing, account-specific catalogs, ERP-deep workflows, and multi-step approvals,

Built for B2B operations that don’t fit standard checkout

If your business runs on contract pricing, account-specific catalogs, ERP-deep workflows, and multi-step approvals, here is the kind of operator Core dna fits.

01 Manufacturer

Sell direct without breaking ERP logic

You've built pricing rules, inventory allocation, and order routing inside your ERP over years. Core dna treats your ERP as the source of truth: contract pricing, warehouse routing, and sales order creation all flow through it, not around it. No middleware layer in between.

02 Distributor

Give buyers the portal they keep asking for

Your accounts each run on different pricing agreements, payment terms, and approval chains. Core dna puts it all in a self-serve portal: account-specific catalogs, contract rates applied at login, approvals routed automatically, reorders without a phone call.

03 Dealer network

Support every dealer without losing control

New dealers inherit your catalog, pricing engine, and brand on day one. Existing dealers get their own portal with the permissions you set: they customise what you allow, nothing outside it. One platform running 5 dealers or 500, without a separate build for each.

04 Mixed B2B and B2C

Run trade and retail accounts without splitting your stack

Your retail customers and commercial accounts see different prices, catalogs, and checkout flows, but your team manages it all from one place. No separate platforms, no duplicate product data, no reconciling two systems when the month closes.

What customers run on Core dna right now. V-ZUG

"We serve three types of users from one portal. What used to take our team 15 minutes per sales order now takes two. And what used to take a full day of data entry now takes minutes."

James Campbell-Harris
B2B eCommerce Manager
15 → 2 min
sales order entry after migration
Instant
ERP sync, SAP / NetSuite / Dynamics
3
user types in one B2B portal
80
plugins replaced

What to Look for in a B2B Commerce Platform

From quote to PO to sales order, in one platform.

The full B2B sales cycle inside the same software your customers shop on. No email threads. No PDF quotes. No manual sales-order entry into the ERP.

See it in action
Quote request
Internal approval
Customer approval and PO
Sales order to ERP
Reorder and repeat

Run more than a checkout

A standard cart works when every buyer sees the same product, price, tax rule, and payment option. B2B works differently. Core dna brings those rules into the commerce platform, so the buyer gets a clean portal and your team gets the operational control behind it.

  • One account needs contract pricing
  • Another needs a quote
  • A procurement team needs approvals
  • A technician places an order without payment
  • Finance needs the PO, tax status, invoice terms, and ERP record to line up. 
Image
Image

Run every account price from one engine

Give one buyer contract rates. Give another volume breaks. Apply tax exemption at checkout. Support net terms, prepayment, card payment, or no-payment internal workflows without pushing the logic into plugins or spreadsheets.

  • Assign account-specific price lists
  • Apply contract pricing by effective date
  • Set volume breaks by line or order
  • Manage tax exemption at checkout
  • Control payment terms by account
  • Run regional pricing tiers by location or market
Explore Core Commerce

Give reps the context before the follow-up

Show reps the quote history, buyer activity, account rules, open orders, pricing context, invoices, and credit status before they call. Let buyers handle routine reorders, invoice payments, shipment tracking, and account updates themselves.

  • Buyer: Reorders, invoices, shipment tracking 
  • Rep: Quote history, open orders, account context 
  • Finance: PO, tax status, credit terms
Explore Core Commerce
Image

Plug into the stack you already run.

Certified integrations across payments, fulfillment, marketing, and analytics, with a marketplace that ships weekly.

140+
Certified integrations
30+
Solution partners
99.9+%
API uptime
< 90d
Avg. time-to-launch
Browse integrations
Commerce 38 apps
Stripe Adyen Klarna PayPal Affirm Avalara +32
Fulfillment 24 apps
ShipStation Easypost Shippo Flexport +20
Marketing 46 apps
Klaviyo Braze Segment Iterable Mailchimp +41
Analytics 32 apps
Snowflake BigQuery Redshift Amplitude +28
Give every role the right portal one platform for all your B2B operations

Run customers, sales reps, store managers, technicians, and head office users on the same data, with different views.

ACCOUNT PORTALS CONTRACT PRICING · ORDERS · INVOICES

Every buyer sees their pricing, orders, and account history in one view.

Show contract pricing, open quotes, invoices, statements, reorders, returns, and shipment status without sending buyers back to sales.

Contract pricing Open quotes Invoice payments Reorders
SALES REP PORTAL QUOTE HISTORY · CREDIT STATUS

Give reps the context before the follow-up.

Reps can place orders, build quotes, check account rules, view open invoices, and manage approvals from one account workspace.

Quote history Account rules Credit status Approvals
STORE PORTAL PICKUP · SHIPPING · PRIORITY TASKS

Let store teams manage the orders assigned to them.

Give each location a clear queue for pickup orders, shipping tasks, priority notes, status updates, and order reassignment.

Click-and-collect Shipping tasks Order re-routing Priority notes
TECHNICIAN PORTAL FIELD ORDERS · STOCK REQUESTS

Let field teams order parts without forcing a retail checkout.

Technicians can order parts, request stock, trigger internal transfers, or place no-payment orders tied to customer service jobs.

Parts ordering Stock requests No-payment flow ERP posting
Pricing Engine

The pricing engine your accounts actually need.

Assign one list per account, or override at the SKU level. Audit each change with date and user. Multi-currency on the same account where needed

Pricing tied to the contract, not the SKU. Auto-applies when active, reverts to list when expired. No manual cleanup at quarter end.

Same SKU at three regional tiers, driven by store, warehouse, or postal area. Used by multi-location operators where competitio

Configurable thresholds. Promotional overlays for limited windows. Customer- or segment-specific volume offers.

Flag an account as tax exempt once. The exemption applies at checkout, the certificate stores against the order, and audit captures who, when, and why.

Card, net 30, net 60, prepayment, invoice on dispatch, or internal stock transfer with no payment at all. Per account. Per order class. Per channel.

How we get you live. And keep you there.

Most multi-brand replatforming projects overrun because teams try to move everything at once. We don't. One brand live first, then the portfolio. Here is how the work is structured.

WEEK 1
Discovery & direct access

Map every brand's current state and the relationships between them. Define which logic is shared and which is brand-scoped. For multi-brand work this phase runs longer than a single-brand project. We plan for it rather than absorb it.

WEEK 2 - 5
Architecture & brand configuration

Configure the platform — multi-tenant architecture, catalog, pricing engine, customer graph, workflows, and wire in your existing systems: ERP, CRM, payments, identity. Configuration, not build from scratch.

WEEK 6-7
Location migration & content setup

Existing content migrated and mapped. SEO redirects, URL structures, and local content preserved. Each location's team onboarded.

WEEK 8 -10
Go live, and we stay involved

Controlled launch with your implementation lead on standby. Once you are live, the same team stays.

B2B Commerce Platform Comparison

Core dna vs the alternatives.

Most B2B commerce teams are not choosing between storefronts. They are choosing how pricing, quoting, ERP sync, fulfillment, buyer portals, and content operations will work together. Core dna brings those moving parts into one managed platform.

Capability
Core dna
B2B commerce, configured · CMS + commerce + orchestration
1 platform · 1 contract
Adobe Commerce
Magento B2B · Open-source · plugin-led · engineering-heavy
40–80 plugins · engineering required
Shopify Plus B2B
D2C-led · B2B as a layer · app-driven
apps · connectors · store workarounds
Best fit
Who the platform is really built for
 Mid-market B2B
Operators with multi-channel complexity, ERP-deep workflows, and 50 to 5,000 accounts.
 Enterprise engineering teams
Large enterprises that want open-source control and have the team to customise and maintain it.
 D2C-led brands
Consumer brands with a lighter B2B layer or small wholesale operation attached to a D2C storefront.
Account pricing
Contract, tiered, and customer-specific pricing
 Native
Account-level pricing, customer groups, contract rules, and tax logic built into the platform.
 Customisable
Deep control is possible, but pricing logic often depends on extensions, custom code, and ongoing engineering.
 Partial
Useful for simpler company pricing, but complex contract pricing and approvals often require apps.
Quote-to-order
RFQs, approvals, rep-assisted selling
 Native workflow
Quote requests, approvals, sales rep workflows, and order conversion can run in the same commerce layer.
 Build or extend
Available with B2B modules and extensions, but typically needs implementation work to match real sales processes.
 App-dependent
Quote-to-order, contract pricing, and approval flows usually rely on apps that may not integrate cleanly.
ERP integration
SAP, NetSuite, Dynamics, custom ERP
 Built-in orchestration
Supports SAP, NetSuite, Microsoft Dynamics 365, and custom ERP workflows through native orchestration.
 Engineering-led
ERP work is typically project-specific and depends on middleware, extensions, and implementation partners.
 Partner connectors
ERP integration usually runs through third-party connectors or partner-built integrations, not a native layer.
Multi-warehouse fulfillment
Inventory routing and fulfillment logic
 Native
Multi-warehouse fulfillment logic can connect account rules, inventory, ERP status, and order routing.
 Built per project
Click-and-collect and multi-store fulfillment are usually implemented as custom project work.
 Store workaround
Multi-store operators may need one Shopify account per physical store, creating browsing and stock issues.
Buyer portal
Reorders, invoices, shipments, account users
 Same APIs
Custom portals can be configured on the same APIs, usually in days instead of months.
 Custom build
Highly flexible, but portal experiences often require custom development and partner support.
 Limited by setup
Works for simpler B2B self-service, but advanced portals often need apps or external systems.
CMS and commerce
Content, products, campaigns, buying journeys
 Unified
CMS, commerce, and orchestration run in one platform, so content and commerce workflows stay connected.
 Commerce-first
Strong commerce engine, but content operations often need additional configuration or separate tooling.
 D2C storefront-first
Strong consumer storefront capabilities, with B2B layered onto a D2C-led operating model.
Implementation
Time to launch and who carries the build
 6–12 weeks typical
Core dna team configures the platform and workflows, reducing the dependency on a large external build team.
 12–24 weeks typical
Implementation usually requires agency support, engineering capacity, plugin selection, and custom configuration.
 Fast for D2C
Can launch quickly for D2C-led businesses, but complex B2B workflows add app and integration work.
Maintenance
What happens after launch
 Managed platform
One team owns the platform, implementation, upgrades, and workflow changes.
 Plugin estate
Plugin estates can grow to 40 to 80 plugins, increasing cost, testing needs, and failure surface.
 App stack
App dependencies and connector logic can create maintenance gaps as B2B complexity grows.
Best choice when
 B2B
You need pricing, quoting, ERP, portals, fulfillment, and content working together.
 Open-source control
You have engineering resources and want deep customisation through Magento and its ecosystem.
 D2C plus light wholesale
You primarily sell direct-to-consumer and need a lighter B2B layer on top.
Best fit
Who the platform is really built for
Core dnaMid-market B2B
Operators with multi-channel complexity, ERP-deep workflows, and 50 to 5,000 accounts.
Adobe CommerceEnterprise engineering teams
Large enterprises that want open-source control and have the team to customise and maintain it.
Shopify Plus B2BD2C-led brands
Consumer brands with a lighter B2B layer or small wholesale operation attached to a D2C storefront.
Account pricing
Contract, tiered, and customer-specific pricing
Core dnaNative
Account-level pricing, customer groups, contract rules, and tax logic built into the platform.
Adobe CommerceCustomisable
Deep control is possible, but pricing logic often depends on extensions, custom code, and ongoing engineering.
Shopify Plus B2BPartial
Useful for simpler company pricing, but complex contract pricing and approvals often require apps.
Quote-to-order
RFQs, approvals, rep-assisted selling
Core dnaNative workflow
Quote requests, approvals, sales rep workflows, and order conversion can run in the same commerce layer.
Adobe CommerceBuild or extend
Available with B2B modules and extensions, but typically needs implementation work to match real sales processes.
Shopify Plus B2BApp-dependent
Quote-to-order, contract pricing, and approval flows usually rely on apps that may not integrate cleanly.
ERP integration
SAP, NetSuite, Dynamics, custom ERP
Core dnaBuilt-in orchestration
Supports SAP, NetSuite, Microsoft Dynamics 365, and custom ERP workflows through native orchestration.
Adobe CommerceEngineering-led
ERP work is typically project-specific and depends on middleware, extensions, and implementation partners.
Shopify Plus B2BPartner connectors
ERP integration usually runs through third-party connectors or partner-built integrations, not a native layer.
Multi-warehouse fulfillment
Inventory routing and fulfillment logic
Core dnaNative
Multi-warehouse fulfillment logic can connect account rules, inventory, ERP status, and order routing.
Adobe CommerceBuilt per project
Click-and-collect and multi-store fulfillment are usually implemented as custom project work.
Shopify Plus B2BStore workaround
Multi-store operators may need one Shopify account per physical store, creating browsing and stock issues.
Buyer portal
Reorders, invoices, shipments, account users
Core dnaSame APIs
Custom portals can be configured on the same APIs, usually in days instead of months.
Adobe CommerceCustom build
Highly flexible, but portal experiences often require custom development and partner support.
Shopify Plus B2BLimited by setup
Works for simpler B2B self-service, but advanced portals often need apps or external systems.
CMS and commerce
Content, products, campaigns, buying journeys
Core dnaUnified
CMS, commerce, and orchestration run in one platform, so content and commerce workflows stay connected.
Adobe CommerceCommerce-first
Strong commerce engine, but content operations often need additional configuration or separate tooling.
Shopify Plus B2BD2C storefront-first
Strong consumer storefront capabilities, with B2B layered onto a D2C-led operating model.
Implementation
Time to launch and who carries the build
Core dna6–12 weeks typical
Core dna team configures the platform and workflows, reducing the dependency on a large external build team.
Adobe Commerce12–24 weeks typical
Implementation usually requires agency support, engineering capacity, plugin selection, and custom configuration.
Shopify Plus B2BFast for D2C
Can launch quickly for D2C-led businesses, but complex B2B workflows add app and integration work.
Maintenance
What happens after launch
Core dnaManaged platform
One team owns the platform, implementation, upgrades, and workflow changes.
Adobe CommercePlugin estate
Plugin estates can grow to 40 to 80 plugins, increasing cost, testing needs, and failure surface.
Shopify Plus B2BApp stack
App dependencies and connector logic can create maintenance gaps as B2B complexity grows.
Best choice when
Core dnaB2B
You need pricing, quoting, ERP, portals, fulfillment, and content working together.
Adobe CommerceOpen-source control
You have engineering resources and want deep customisation through Magento and its ecosystem.
Shopify Plus B2BD2C plus light wholesale
You primarily sell direct-to-consumer and need a lighter B2B layer on top.

Frequently asked questions

Core dna allows companies to create self-service portals where customers can log in, view account-specific pricing, reorder products, and manage their purchasing activity.

 These portals reduce manual sales processes by allowing buyers to place orders, access invoices, and track order history directly online. This improves efficiency for both customers and internal sales teams.

Core dna is built as a unified content and commerce platform, which allows organizations to manage both B2B and B2C experiences from a single system. 

Companies can run distributor portals with contract pricing, account-based catalogs, and quote workflows, while also operating direct-to-consumer storefronts. Because product data, pricing logic, and customer accounts are managed centrally, teams avoid maintaining separate platforms for wholesale and retail channels. 

This approach makes it easier to support hybrid business models where manufacturers sell through distributors while also offering direct online sales.

At Core dna, we build the orchestration for global trade directly into the platform. We support multi-currency, multi-payment-gateway, and multi-tax-rule configurations natively across every regional storefront.

  • Tax: Our engine manages complex tax jurisdictions (VAT, GST, Sales Tax) and integrates seamlessly with services like Avalara.
  • Shipping: We support native split-shipping and multi-source fulfillment logic, allowing you to route B2B orders from different warehouses or depots based on regional proximity and custom shipping rules.

Core dna provides visual content management tools that allow marketing and business teams to create and manage pages without developer support. 

Teams can use drag-and-drop components and structured content modules to build product pages, landing pages, and customer portals. 

This allows companies to update content, promotions, and campaigns without waiting for development resources, while still maintaining governance and brand consistency across the platform.

Core dna allows companies to create account-based pricing and product catalogs for different customers or distributors. 

Each buyer can see their negotiated pricing, product availability, and ordering terms when they log into their account. 

This makes it possible to support complex B2B sales relationships while still providing a self-service ecommerce experience for customers.

See it with your workflows. Book a demo with a B2B specialist.

Talk to a B2B specialist