COMMERCE PLATFORM FOR MULTI-PROPERTY OPERATORS

Make every storefront move as one

Make every storefront move as one
60+
Locations
managed from one system
Clark Rubber logo in blue, yellow, and red colors.Frontier logo with black text on transparent background
G2 Enterprise
Digital Experience Platforms
★★★★★
4.5
THE FOUR ENGINES, ONE BACKBONE

Coordinate every commerce operation from one platform.

Products change. Prices change. Regions need local offers. B2B accounts need contract terms. Core dna lets multi-property teams manage those changes once, approve them, and ship them across every property that needs them.

Central control, local flexibility

Control every storefront from one shared system

Run brands, regions, franchises, and locations from one shared platform, with local overrides where they matter.

B2B and B2C in one platform

Serve every buyer type from one catalogue

Serve retail, wholesale, subscribers, members, and B2B accounts from the same product and customer model.

Change once, live everywhere

Ship approved changes across every property

Push pricing, content, promotions, translations, and catalogue updates across the properties you choose, with approval, audit, and rollback built in.

140+ certified connectors

Connect your stack without middleware drag

Pre-built connectors for SAP, NetSuite, Salesforce, HubSpot, Stripe, and 130+ more. SDK for what's not on the list.

For commerce teams running more than one digital property.

Core dna supports multi-store, multi-location, multi-brand, and franchise ecommerce from one governed platform, with shared control across catalogues, pricing, inventory, content, customers, and workflows.

Your catalogue is not just products. Neither is ours

Core dna turns the objects your business runs on, services, subscriptions, dealers, members, locations, courses, and programmes, into first-class commerce entities. Products, pricing, permissions, content, and workflows can follow the shape of your business, not the limits of a standard catalogue.

  • Custom entities for the objects your business runs on
  • Catalogue structure, pricing logic and rules as configuration, not custom code
  • Multi-catalogue, multi-currency, multi-warehouse out of the box
  • The same modelling that runs your dealers, members and locations
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Connect every customer experience to one commerce record

Run your store, member portal, learning platform, donation flow, and content experience from the same customer profile, so transactions, permissions, courses, subscriptions, and account relationships stay aligned.

  • Run commerce, content, membership, learning, and donations together
  • Use one customer profile across every touchpoint
  • Apply permissions, pricing, and access rules from the same record
  • Support PCI-ready checkout, site search, and omnichannel delivery

Give every B2B buyer the right price automatically

Manage customer-specific catalogues, contract pricing, tiered pricing, quote-to-order, net terms, purchase orders, and approval flows inside the same commerce engine.

  • Set customer-specific catalogues and price books per account
  • Apply contract, tiered, and volume pricing automatically
  • Support quote-to-order, net terms, purchase orders, and approvals
  • Run B2B and B2C from the same catalogue model
see B2B commerce features
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Update pricing, content, and catalogues from one prompt

Describe the change in plain language, set the scope, and Core dna prepares the update across the storefronts you choose. Every change can move through approval, show a store-by-store diff, leave an audit trail, and stay rollback-ready before it goes live.

  • Make plain-language changes across storefronts
  • Route updates through approval, audit, and rollback
  • Connect Claude, ChatGPT, or any MCP client
  • Launch agentic commerce workflows on your catalogue
see Core dna MCP

The commerce fundamentals, built for multi-property operations

Manage catalogues, pricing, checkout, B2B accounts, search, content, integrations, and governance from one platform, with shared control and local overrides where they matter.

CUSTOMER STORIES

Operations that consolidated onto Core dna

Our online revenue grew 4x after migrating to Core dna. Not many platforms can handle a site with so many intricacies, but Core dna did.

The day we launched the new site was the day we set a record for online program booking. Core dna gave us the navigation and filtering to make it happen.

One ecommerce store serves all 60 Clark Rubber franchises. Orders route themselves. Inventory and back-orders are handled across the network without anyone touching a spreadsheet.

One operating model for every commerce entity

Manage the objects your business runs on, from products and orders to members, dealers, locations, courses, invoices, and workflows

Content
01

Content

Pages, blogs, FAQs, books, menus, redirects, SEO - across every site you operate.

Commerce
02

Commerce

Products, variants, categories, descriptions, pricing per currency, RRP, cost.

Inventory
03

Inventory

Stock per warehouse, in-transit, reserved, on-hand, transactions.

Orders
04

Orders

Orders, quotes, fulfilments, shipping, refunds.

Finance
05

Finance

Invoices, transactions, payment methods, currencies, exceptions.

Customers
06

Customers

People, members, groups, B2B accounts, addresses.

Modelled
07

Modelled

Dealers, locations, courses, programs, directories - the shapes your business actually has.

Platform
08

Platform

Sites, hostnames, languages, hooks, scheduled jobs, webhooks.

Connect the stack you already run.

Certified integrations across payments, fulfilment, marketing, analytics, ERP, CRM, and operations, with APIs and SDKs for the systems unique to your business.

140+
Certified integrations
30+
Solution partners
99.9+%
API uptime
< 90d
Avg. time-to-launch
Commerce 38 apps
Stripe Adyen Klarna PayPal Affirm Avalara +32
Fulfillment 24 apps
ShipStation Easypost Shippo Flexport +20
Marketing 46 apps
Klaviyo Braze Segment Iterable Mailchimp +41
Analytics 32 apps
Snowflake BigQuery Redshift Amplitude +28

Live in twelve weeks, not twelve months.

What the first quarter of consolidating onto one platform looks like.

WEEK 1
Map

We model your catalogue, entities and storefronts, and agree the migration order.

WEEK 2-3
Build

Storefronts, pricing rules and integrations stand up on one platform.

WEEK 4-6
Migrate

Data, catalogues and workflows move across, with your team alongside ours.

WEEK 7+
Launch and consolidate

Go live, retire the systems you no longer need, and turn on agentic operations.

Yes. Core dna is designed to run B2B wholesale portals and D2C consumer storefronts from a single instance. Each channel has its own pricing, catalog access, checkout experience, and branding, but they share the same product data, content team, and admin. This is the core use case Core dna was built for manufacturers who need a consumer channel without walking away from their wholesale and distribution operation.

Yes. Core dna is one of the few platforms that ships LMS, CMS, and eCommerce natively in a single instance. You can build structured courses with lessons, quizzes, and certificates, and sell them via one-time purchase or recurring subscription, all managed from the same admin dashboard. No separate billing tool or LMS plugin required.

Yes. Core dna features a sophisticated autonomous AI agent that goes beyond simple text replacement.

Instead of just translating "strings," our agent understands the component-level logic of your pages. It instantly reconstitutes and rebuilds entire layouts in the target language, ensuring that design integrity, SEO metadata, and functional elements remain intact. 

This automated process allows ecommerce managers to review and verify the fully rebuilt page before it goes live, combining the speed of AI with human-in-the-loop control.


Yes. eCommerce in Core dna is a native capability, not a plugin. That includes customer-specific and contract pricing, product catalogue management, subscription billing, multi-currency, and order management. For B2B operations specifically, RFQ workflows, account hierarchies, net payment terms. Core dna is built to handle these natively rather than requiring third-party plugins to fill the gaps.

Yes. On Core dna, commerce, membership, learning and content share one engine and one customer record, so the same person is recognised across the store, the member portal and the courses they take removing the middleware most operators use to sync a separate store, CRM, LMS and membership tool, and the data drift that comes with it.

MCP, the Model Context Protocol, is a standard for exposing tools to AI agents as a declarative surface. Instead of every agent integrating against every system through bespoke code, the system publishes its tools through MCP and the agent discovers and calls them through a single protocol. For enterprise rollouts, MCP matters because tool boundaries become enforceable. You grant an agent access to specific tools rather than to whole systems, and you can revoke access without rewriting the agent. Core dna's MCP server exposes 80+ tools across 400+ APIs, in production today.

Many digital teams run their websites, ecommerce, and workflows on separate platforms. This often creates integration complexity, duplicated data, and slower operations because teams must coordinate across multiple systems.

Platform consolidation solves this by bringing CMS, ecommerce, and automation capabilities into a single platform, allowing organizations to manage content, products, and workflows from one place while reducing operational overhead and system complex

GET STARTED

Bring your hardest commerce requirement to the demo.

Tell us the pricing change, product launch, catalogue update, or storefront workflow that takes too long today. We will show you how it runs from one platform.