Go direct without breaking
your distribution
Most manufacturers don’t struggle to launch D2C. They struggle to connect it to pricing, inventory, and partners without creating chaos.
Core dna gives you a unified platform to run your storefront, manage product data, and sync with your ERP, so you can go direct while staying in control.
Find out how Core dna helps manufacturers go D2C,
without disrupting B2B and wholesale channels
Client Words
"Core dna didn’t just give us a website. It became the operational layer behind it. We manage our ecommerce, product catalogue, and pricing in one system, while syncing seamlessly with our ERP."
- Centralized catalogue and pricing management across teams
- Structured product imports replacing manual ERP updates
- ERP (SAP) as source of truth with real-time sync
- Controlled workflows for publishing, pricing, and user access
"It’s not just a storefront, it’s how our operations run."
Everything a manufacturer needs to go D2C
Six capabilities that ship natively in Core dna. Not assembled from plugins, not bolted on after the fact, built for the manufacturer D2C use case from the ground up.
B2B + D2C from One Platform
Run your wholesale portal and consumer storefront from the same instance. Separate pricing, catalogs, experiences, shared product data, content team and admin.
ERP Integration
Connect your SAP, Oracle NetSuite, Microsoft Dynamics, or Infor ERP via API or webhooks directly to your D2C storefront. Inventory levels, product data, and pricing flow in real time.
Channel & Pricing Control
Define pricing, product visibility, and access by customer type. Protect distributor relationships while selling direct.
Product Data & Catalog Management
Manage complex product data, variants, and pricing structures without relying on spreadsheets or manual entry.
Workflow & Process Automation
Replace manual coordination with structured workflows and orchestration for product onboarding, updates, and publishing across channels.
Multi-Brand, Multi-Market
Run multiple storefronts and brand experiences from a single instance. Each site gets its own content, pricing, and catalog, managed centrally, deployed independently.
Built for manufacturers. Not retrofitted for them.
The right D2C platform doesn’t just launch a storefront. It connects to your operations.
- Full visibility across customers and orders: All purchase data and activity flows into one system.
- Better margin control: Set your own pricing, promotions, and product mix for direct customers.
- End-to-end brand control: Manage the entire experience, from product content to post-purchase.
- D2C and B2B from one platform: Separate pricing and experiences, managed centrally in a single system.
Go direct while keeping your retail partners
Core dna connects to your ERP and gives you the control to run D2C and wholesale together, without disrupting existing relationships.
- ERP connectivity: SAP, Oracle NetSuite, Microsoft Dynamics, Infor, Epicor, and Sage. Inventory, pricing, and orders stay in sync.
- Channel-specific pricing: Set different price lists for D2C, wholesale, and distributor channels from one admin.
- D2C-exclusive offers: Launch bundles, subscriptions, or product lines available only on your direct channel.
One system. Full control across every channel.
When you go D2C on Core dna you can run multiple storefronts and brand experiences from a single instance, each with its own design, pricing, and catalog.
- Unified product and order data: One system for catalogue, pricing, and orders, synced with your ERP.
- Built for D2C and wholesale together: Run both channels with separate pricing and permissions.
- Multi-storefront, one infrastructure: Multiple brands and regions, managed from one instance.
- Connected to your existing systems: ERP, analytics, and marketing tools connected via API.
- Structured workflows: Standardize product updates and reduce manual work.
What it’s like to work with Core dna
Most customers are live in 8–12 weeks. Managed hosting included.
Discovery & direct access
You work directly with the people who build and maintain the platform, not a reseller or agency. We audit your catalog, ERP, pricing rules, and account structure together.
Launch D2C without breaking wholesale
We configure channel-specific pricing, customer segmentation, and permissions so your retail partners and direct customers can coexist.You stay in control of who sees what, and at what price.
Storefront live. ERP connected. Channels separated.
Most manufacturers launch in 8–12 weeks. ERP integration, channel pricing, storefront design, and CMS setup, delivered as a governed implementation, not a blank canvas.
Go live — and we stay involved
Controlled launch with your implementation lead on standby. We stay involved as your needs evolve, every update, every challenge, your dedicated team keeps momentum high.
Built for manufacturers.
Not retrofitted for them.
Every capability a manufacturer needs beyond that, ERP sync, B2B pricing, wholesale portals, is a plugin you pay for, a developer you hire, and an integration that will eventually break.
| Capability | Core dna | Shopify Plus | BigCommerce | Adobe Commerce | Centra / Fabric |
|---|---|---|---|---|---|
| D2C consumer storefront | ✓ Native | ✓ Native | ✓ Native | ✓ Native | ✓ Native |
| B2B wholesale portal (same platform) | ✓ Native | App / add-on | B2B Edition add-on | ✓ Native | ✗ D2C only |
| Native ERP integration | ✓ API integration | Middleware required | Partner apps | Plugin / agency | ✓ API integration |
| CMS included | ✓ Native | ✗ Separate tool | ✗ Separate tool | AEM — extra cost | ✗ Commerce only |
| Channel-separated pricing | ✓ Native | Manual / app | Price lists app | ✓ Native | Limited |
| Multi-storefront from one instance | ✓ Native | Separate plans | MSF add-on | ✓ Native | Limited |
| Typical D2C launch timeline | 8–12 weeks | 8-16 weeks | 8-16 weeks | 16-36 weeks | 12-14 weeks |
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Frequently asked questions
Yes. Core dna is designed to run B2B wholesale portals and D2C consumer storefronts from a single instance. Each channel has its own pricing, catalog access, checkout experience, and branding, but they share the same product data, content team, and admin. This is the core use case Core dna was built for manufacturers who need a consumer channel without walking away from their wholesale and distribution operation.
Core dna integrates with SAP, Oracle NetSuite, Microsoft Dynamics 365, Infor, Epicor, and Sage, syncing inventory, pricing, product data, and orders in both directions. Core dna's integrations are part of the platform. Your storefront always shows accurate stock and pricing without manual updates.
Core dna supports account-based pricing, group-specific pricing, and channel-level rules. You can assign different pricing to distributors, internal teams, and direct customers, all within the same system, without duplicating products or maintaining separate catalogues.
Core dna provides a structured catalogue system that integrates directly with your ERP. You can manage product data through imports, workflows, and rules, rather than manual entry. This allows teams to onboard and update products efficiently while maintaining consistency across channels.
Run D2C without adding complexity
A single system to manage eCommerce, product data, and channel-specific pricing, so you can sell direct without disrupting wholesale.