Frequently asked questions
Although SaaS applications such as Core dna DXP are ‘multi-tenanted’, users can easily customize applications to fit their business processes without affecting the common infrastructure.
Because there is a separation between that front-end experience layer and the Core dna DXP platform, clients can create their own interconnections using APIs and plugin to third-party systems.
Additionally, because of the way SaaS is architected, these customizations are unique to each company or user and are always preserved through upgrades. That means SaaS providers can make upgrades more often, with less customer risk and much lower adoption cost.
Core dna can customize each visitor’s experience through the Personalization application and the Secure Member applications. These applications allow you to tailor the page design and content down to the individual.
Our analytics module allows you to capture information about customers and prospects, providing detailed information regarding how they find, interact with and eventually leave your site, helping you determine whether or not your goals and objectives are being reached.