Our Philosophy

Core dna’s decision to only onboard a few clients a year. 

In a growth obsessed world of VCs, start-ups and a continuous clients’ list expansion, we decided to limit ourselves to a number of clients every year.

If you are the curious type, you probably are wondering why?

Well I want to first talk about the tech world. You hear a lot of noise going about start-ups and unicorns in tech but surprisingly or unsurprisingly most of them are unprofitable. As someone who comes from an old school finance driven family, after a few years of losing money - you understand that your business model doesn’t work.

So instead of being a start-up we decided to be a - a SaaS platform with outstanding product and service. The shop local of the CMS and eCommerce world and guess what - we are profitable! But it’s not just about the money, it’s about being on the journey with our clients and having the bandwidth to find the right solutions or building new ones for them. 

We are proud to serve some big names in their industries such as Randy’s Worldwide, Nica, V-Zug, YMCA, Clarkrubber, Standard Process and many more.

While we might not be a “T-shirt brand” - we do offer an outstanding product and service at a good price and we will continue to do so for every one of our clients.