The content core for multi-property brands CONTENT MANAGEMENT SYSTEM

Coordinate content across every storefront, brand, and location.

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Coordinate content across every storefront, brand, and location.
60
franchise sites
one platform, one CMS

Clark Rubber   |   YMCA Greater Toronto   |   Frontier Touring   |   Randy's Worldwide   |   Standard Process

the cost of manual operations what recurring work actually costs a lean team

Each of these is a content operation

Core dna was built to manage: one model, many properties, governed from the core.


01 Content modelling

Model every property from one core

Create content types for pages, products, locations, members, courses, events, and programmes. Each property inherits the same structure, while local teams only change the fields they are allowed to.

02 In-context authoring

Edit once, reuse everywhere

Marketers build pages from approved components, edit copy and media in context, and preview the result before publishing. The same content can be reused across sites, storefronts, portals, and campaigns.

03 Multi-property governance

Control global and local changes

Lock the brand, components, and shared content at the core. Let each brand, region, franchise, or location override only what it owns. Every change can move through approval, audit, and rollback.

04 Hybrid delivery

Publish to every surface

Deliver content to websites, storefronts, member portals, regional sites, and headless front ends from the same CMS. Use coupled editing where marketers need page control, and APIs where teams need structured content elsewhere.

Connect every page to live products, prices, members, and locations.

Pages, products, members, and locations share one customer profile. A page shows the live price, the logged-in member's tier, and the nearest location from the same platform, and updates the moment any of them changes.

  • One content model across web, store, member portal, and every property
  • Live products, prices, members, and locations referenced directly in a page
  • Headless and coupled delivery, per surface
  • Pages update the moment the source data changes

Model courses, dealers, members, and locations as first-class content.

Core dna structures the objects your business runs on, courses, dealers, members, locations, programmes, and events, as content types with their own fields, relationships, and templates. Editors author them in context, on brand, alongside every page.

  • Custom content types for courses, dealers, members, locations, and programmes
  • Structured fields and relationships for every type
  • One model behind your pages, dealers, members, and locations
  • Authored in context, on brand, by your team

Set content once at the core, inherit it on every property.

Set your pages, components, blocks, and assets once at the core. Every property, brand, region, franchise, and location inherits them automatically. Local teams override only what they are permitted to, and the brand holds elsewhere through locked components and a shared design system. A change at the core cascades to every property, with approval and rollback, and any piece of content can be reused or syndicated across properties, channels, and languages.

  • One content core, inherited by every property
  • Local override only where permitted
  • Locked components and a shared design system across the network
  • Content roles per brand, region, and property
  • A core change cascades to every property, with approval and rollback
  • Reuse and syndicate content across properties, channels, and languages

Edit pages in context and publish, schedule, or roll back.

Developers define the components and templates. Marketers assemble pages, edit copy and media in context, see the live result, and publish, schedule, or roll back themselves. The brand and structure hold because the components are governed.

  • In-context editing with a live preview
  • Components and templates developers define, marketers reuse
  • Governed components keep the brand and structure in place
  • Publish, schedule, and roll back from the editor
natural-language content, on a live MCP server

Change any page, or every property, by describing the change.

Describe the change in plain language. Core dna makes it across your properties, with approval, audit, and rollback.

Author from a brief
Edit in a sentence
Localise a whole site
Roll out to every property
Audit every change

You run content across many properties at once, storefronts, brands, regions, franchises, and locations, each with its own pages, campaigns, languages, and price-driven copy. Core dna coordinates all of it from one platform: author a page once, publish it per property, localise per region, and govern every change with roles, approval, and audit.

content operations authoring, structure, governance, security

Author, deliver, localise, govern, and secure your content.

AUTHORING & EDITING IN-CONTEXT · COMPONENTS · SCHEDULING

Marketers edit in context

In-context editing, reusable components and blocks, drafts, scheduling, and roll back without a release.

In-context editing Components Reusable blocks Drafts Scheduling
STRUCTURE & DELIVERY HEADLESS · COUPLED · OMNICHANNEL

One model, every channel

Structured content with custom fields and relationships, delivered headless or coupled to web, app, kiosk and partner through REST and GraphQL.

Headless + coupled REST GraphQL Custom fields Content reuse Omnichannel
LOCALISATION & GOVERNANCE MULTI-SITE · MULTI-LANGUAGE · APPROVAL

Govern many properties

Multi-site and multi-language with locale fallback and translation workflow, plus roles, permissions, versioning, approval and full audit.

Multi-site Multi-language Locale fallback Sitemaps + hreflang Roles Approval Audit
SECURITY, ACCESS & AI SSO · COMPLIANCE · AGENTS

Enterprise-ready, AI-native

SSO via SAML and SCIM provisioning, WCAG 2.1 AA support, GDPR, ISO and SOC compliance, and agentic content operations on a live MCP server.

SSO / SAML SCIM WCAG 2.1 AA GDPR / ISO / SOC Uptime SLA Agentic MCP
The honest answers

Questions buyers actually ask

For the editing experience they are strong, and if you run a single marketing site with developers beside you, they may be the right answer. The difference is what the content is connected to. Theirs lives in a system separate from your store, members and locations. Ours is the same engine, and we do not charge more for every editor seat.

Core dna is headless and coupled, your choice per surface. Headless is one delivery mode, not the win. The point is whether your content sits apart from your commerce and members, stitched with middleware, or on the same engine. You can go headless here without giving up the connection.

We are not asking you to replatform, we are asking you to consolidate. If you moved to a content system and then bolted on a portal, a store and middleware, Core dna replaces the stack, including the CMS, if it fits. Customers typically remove three or more vendors.

Developers define the components once, marketers assemble and edit pages in context, on brand by default. The structure stays intact because the components are governed, not free-form. Bring a page you publish often to the demo and edit it yourself.

No, and we will not pretend otherwise. You get content analytics and clean integration to your analytics and testing stack, but deep A/B experimentation is not where we win. If experimentation is your single most important requirement, we are not the right answer, and we would rather say so now.

Ours runs on standards, REST, GraphQL and webhooks, your content and media export, and your content model is documented and portable. The harder question is whether your content should become a feature of someone else's roadmap after an acquisition.

A Core dna team stays on the build with you, an extension of your own, from the first model to every property you launch.

Go live in twelve weeks, across four phases.

Most teams move in a quarter, with our team alongside theirs.

WEEK 1
Map

We model your content types, your sites and your brand rules, and agree the migration order.

WEEKS 2-3
Build

Components, templates and the editing experience your marketers will use stand up on one platform.

WEEKS 4-6
Migrate

Content, media and translations move across, with your team alongside ours.

WEEK 7+
Launch

Go live, retire the separate systems you no longer need, and turn on agentic operations.

CUSTOMER STORIES

What our customers say

We didn't have to start from scratch every time. Core dna gave us the architecture to grow fast and stay in control.

We needed to stop depending on developers every time marketing wanted to update a page or launch a campaign. Core dna gave us one platform our team actually owns — across every property, every location, every service category.

60 storefronts on one platform. Marketing and eCom teams now manage everything in one place — no dev needed.

GET STARTED

Bring your hardest content requirement.

Tell us the content change that takes three weeks across your properties, or the campaign you publish market by market. See it coordinated across every property from one prompt.