How AI is Changing Content Marketing in 2025

Content is king, as the saying goes. And we’re glad to report that the long reign of the king is set to continue well into 2025.

Since the internet first evolved, and even way before that — with the likes of mail catalogs, out of home advertisements, and brochures — businesses have used content to get their message across.

And in 2025, content remains the cornerstone by which many are measuring their success. 

You don't have a brand without a great online presence, and many businesses are looking at how to increase their content marketing to stay competitive as AI content becomes more and more common.

In this article, we're delving into the murky world of content Marketing in 2025. We're going to look at Generative AI content creation, the strategies you can use to make the most of AI content, and actionable recommendations to increase your ROI from your current marketing efforts.

Then we're going to conclude by taking a look at how Core dna can help you reach your content marketing goals. Let’s get stuck in!

Where were you back in 2022 when ChatGPT stormed onto the scene? Were you in business, in tech, or even in a content creation role?

For those of us that were content marketers, ChatGPT took our industry by storm. It's hard now to look back and think how we made content without AI content creation tools giving us a little push when we need it. But at the time, ChatGPT was, without a doubt, revolutionary.

AI-content is so ubiquitous, you’ll almost certainly have clicked on an AI-generated blog post, watched an AI generated video, or received an AI generated email. But the question is, what does this mean for content marketing in 2025?

Let’s take a look at how AI is making waves, three years on.

AI Content Creation

From simple blogging to video creation and photo editing. AI tools should be introduced in every step of your content creation. Not only does it make youmore efficient, it also helps you 10X your productivity. 

You are probably already familiar with Generative AI bots like ChatGPT and Jasper AI, which answer our prompts to analyze trending topics, search queries, and audience behavior. 

These tools spit out content ideas in seconds, then with the right prompts you can work with them to transform ideas into full length blog posts, social media graphics, white papers, and even websites. - This article have more than 35 SEO prompts to help you generate content. 

These tools are making content creation easy, but beware! If you are using these tools to generate ideas, the chances are your competitors are too. That might mean that your content gets sucked into the blur of similar content online. You might need a human to proofread your ideas, before they get into production.

Our top tip for AI SEO blog writing? The secret here is to do research. Before you use your AI SEO blog writing prompt, start by using a prompt to research the SERP results for the keyword you are trying to rank for. 

You can use ask ChatGPT or whatever ai tools you use with access to the web to analyze the top 10 results and create your article outline based on that. You can even use it to research all the related keyword and the frequency each one should be use within your content. 

If you are generating the content with AI as well, make sure you include proprietary information or unique content so that the readers have some value out of your article and blog. 

Don't blindly post your article, make sure that you read it and that it provides valuable information for the reader not just content that ranks. Our SEO guru told us to always put the content through this question:  "if you a google engineer was looking over your shoulder, would you still post it."

Also as google cracks down on AI generated content, make sure your content can pass the test by using tools like originality.ai. 

Check out this video for more tips on how to speed up content and video creation with AI.  

Personalization at Scale

But it isn't just in content generation where AI shines. Some of the most innovative ways AI is being integrated into a content marketing strategy is in how it allows businesses to completely personalize the way their content is presented to their users.

Let's take an example. Imagine a travel company offering unique trip options based on the country their visitor is resident in. Or imagine a fashion company showcasing its products on models with your body type, so you can really imagine what those clothes look like.

All these are ways AI is being used to personalize content experiences. 

In our recent article about the 2025 eCommerce trends, we can see that AI is really transforming the way brands interact with their customers. If A/B testing was once the rule of optimization, Generative AI has enabled hyper-personalization which take it to another level.

 Brands can really get granular when segmenting their database and let AI determine which option to show depending on the results customer profile. 

How is that different? So if before option B won, then that is the one that would be shown to everyone. But that info only got us a general results what is yes option B won but for the group female, 30 to 40 years old option A was actually more popular? 

Before AI, getting this detailed would require a lot of time. Today, generative AI tools can do the job for us and actually always show the best options for the segment. 

Get deeper into this by checking out Klaviyo AI. Integrating Klaviyo with your eCommerce platform give you powerful tools to enhance personalization. 

For businesses looking to experiment with this new type of content, tools like Dynamic Yield or HubSpot help you segment audiences and personalize content across all your touchpoints, making use of your data in new, exciting ways.

Predictive Analytics for Better Decisions

Got data? If so, you can start to use AI and even more innovative ways. For example, AI can analyze all your historical data to predict how your content will perform in the future. With dynamic scheduling, you can post new content pieces at precisely the right moment to get seen by the most people.

To do this, use tools like Google Analytics 4 to refine and tweak your publishing schedules and content formats for best results.

AI tools for Multi-Format Content Creation

The world of Generative AI is expanding across multiple different content formats. Video, audio output, graphics, infographics, and even design, are all things that AI can take off your plate. Let’s take take a deeper look at how it impact marketing content creation.

AI SEO tools 

Writing blogs is all about improving SEO rankings. And that doesn't just happen by accident. Instead you need a reliable content calendar packed with keyword optimized blocks that move the needle when it comes to your traffic.

In the past, writing SEO optimized blogs was complicated. You’d need an expert blog writer to help you with the correct format, internal linking strategy, and keyword approach that you should take.

But now? All you need is a few AI in SEO tools. 

SurferSEO: A comprehensive suite of tools that can help you create content from scratch, analyze your competitors, identify opportunities for improvement

Writesonic: Some say Writesonic is an even better writer than ChatGPT. We will let you judge by testing the same prompt on both. 

Neuron Writer: In the same way has surfer SEO, neuron writer help you keep track of the keywords in your article and write super optimized SEO content for Search engine. 

For example, you could write a blog using SurferSEO’s AI credits that would analyse the SERPs, provide keyword examples, FAQs, images, and even alt text! All you’d need to do is proofread and get it live… a far cry from the lengthy blog writing processes of old.

AI Video tools

One great SEO trick is to include video content on your pages. But creating video content is time consuming, with lengthy requirements for filming, costly recording studio invoices, and time consuming script writing processes. 

If only there were an AI tool that could do it all for you! Well, the good news is, here are a few tools that can help you create video content without a camera crew. 

HeyGen: If you have a camera-shy team and no budget for professional video crew, HeyGen is your tool. With super realistic AI avatar, it can create human like video in more than 175 language. 

Pictory: If you have an idea but not sure how to translate it to video, try Pictory. It creates videos out of text, ppt or even images so simply type your idea and let the magic happen. 

Veed: Is a video editing tool on autopilot. It is an all in one tool that is really popular when it comes to using generative AI to create videos. With AI voiceover, subtitles, avatars and much more. 

Revid.ai: Create social shorts in minutes from ideation to publishing using Revid. It is a suite of 20+ AI video tools that you can use with a few clicks. 

Now, there's no need to overcome your stage fright. instead you can get an AI Avatar to present that podcast for you!

You can even use AI content creation tools to streamline the editing process, add closed captions for accessibility, edit and snip to remove background noise, and even touch up your makeup.

Not sure how this would work? 

Imagine an ecom brand taking their existing images of products and converting them into conversion-oriented videos using AI content creation tools. 

Or imagine a podcaster transforming a photo of themselves into an AI video avatar that can flawlessly present an entire online course or webinar—without the podcaster even in attendance! It’s all possible in 2025.

AI tools for Graphic Design

Bored of the same old stock photos? So are we. More importantly, so are your customers.

But with AI-powered marketing tools, you can create engaging, exciting, interesting, eye-catching graphics all at the touch of a button. Imagine turning a blog post into an infographic design to easily communicate to your audience. Imagine creating photos of anything you can dream of from a simple AI prompt.

This is the power of AI design tools like: 

Canva's AI: Canva added great AI features to their platform. From magic eraser to text to image creation, it can be used by anyone to upgrade your visuals. 

DALL-E 3: You can use chatgpt to create images using DALL-E 3. While it is still not perfect t can help in creative briefs to illustrate what you are trying to achieve. 

Adobe Firefly: Of course the most used suite by creative has now integrated AI to all its tools to enhance the experience and superpower the creatives. 

Midjourney: If you haven't seen a mid journey image yet, let me tell you it is impressive. While midjourney needs more advanced skills the possibilities are endless and the quality is just brilliant. 

AI tools like these help marketers create visually appealing graphics, without getting on the phone to that expensive graphic designer. All the better for making content that catches the eye of your reader, without breaking the bank or dragging out the timeline.

Supercharged SEO with AI

We’ve seen graphic design, podcasts, and endless blogs all generated with AI. But when it comes to AI-powered marketing, using it for improving SEO rankings is probably one of the best ways.

For brands aiming to improve visibility and maximize returns on their content, AI provides an edge that’s hard to ignore.

Let's dive into why… and how you can put it to good use.

Smarter Keyword Research 

With Generative AI capabilities being integrated in tools like SEMrush and Ahrefs, the process of keyword research has changed. 

Instead of hours spent manually analyzing search terms (who else remembers those long hours staring down Google Trends?!), these tools uncover trends and surface opportunities for long-tail keywords that might otherwise be overlooked. And the best part? You can do it in seconds.

Truly, it’s impossible to imagine an SEO-world without AI for keyword research — and tools like these tell us why.

Refining Content

But, as any content marketer worth their salt can tell you, content that performs well in search isn’t just about throwing in the right keywords, no matter what tool you used to find them. 

AI platforms like SurferSEO and MarketMuse help marketers understand all the complex, intriguing, difficult nuances of optimization, whether that looks like improving headings and meta descriptions to strengthening internal link structures. 

Voice Search and Conversational Queries

Welcome to the new age!... And is that voice search on the horizon?

SEO isn’t so stuck to us typing in our keywords any more. Now, people might be turning to new ways to search, including by voice recognition. And that brings with it some challenges.

AI is making it easier to bridge the gap between written content and audio content that can answer all these queries. Tools like BrightEdge are truly at the forefront of this shift, meaning that brands like yours can stay relevant in a world that might be driven by voice commands.

Competitor Analysis

Understanding what competitors are doing has always been essential, but AI takes it a step further. Platforms like SimilarWeb and Crayon provide a deep dive into competitor strategies, highlighting opportunities they’ve missed. 

For instance, if a competitor hasn’t addressed a specific topic cluster, it becomes an opening to capture a new audience. This level of insight allows marketers to approach gaps strategically and create content that fills those voids.

How Your CMS Platform Can Help You Achieve Your Content Marketing Goals in 2025

Creating compelling content is only one part of a successful content marketing strategy. Delivering the right content to the right people at the right time is what will determine success. This is where a content management system (CMS) that is adaptable, intelligent, and scalable can make the difference. 

1. Seamless AI Integration for Content Creation

Content marketing is increasingly reliant on AI tools for content creation. Having a CMS platform that integrate smoothly with AI technologies is essential. At Core dna we are working to shape the future of AI for content marketers with integrative AI and SEO tools but also by creating an integration ecosystem that is flexible and a composable architecture. 

By leveraging AI and your CMS platform together, you can streamline your content creation process, cut down on production time, and maintain a consistent flow of high-quality content that resonates with your target audience.

2. Personalization at Scale

We know personalization is the future of brands no matter what your industry is. With AI, businesses of all sizes can create personalized experience across all channels. 

Your CMS platform should empower you to deliver hyper-personalized experiences at scale, tailoring content to different customer segments based on their preferences, behaviors, and demographics. 

By analyzing customer data, your CMS can dynamically adjust content for individual users, ensuring that every touchpoint feels relevant and engaging, whether it’s on your website, through email campaigns, or within mobile apps.

3. Predictive Content Performance with Analytics

Your CMS platform should be equipped with powerful analytics tools that help you predict how your content will perform. By integrating predictive analytics into your CMS, you can use historical data to optimize your content strategies and ensure your content reaches the right audience at the right time. 

Want to know the best times to post? Or which topics are trending in your niche? With your CMS, these insights can be automated, making your marketing efforts more effective and data-driven.

This can be especially useful in an era where timing and context are everything. Your CMS can help schedule posts and content releases when they are most likely to engage your audience, ensuring you stay ahead of the competition.

4. Optimized Omnichannel Content Delivery

Consumer expect to have similar brand experience across all devices and locations. Your content management system should offer headless capabilties allowing you to deploy content across multiple touchpoints with ease.

This multichannel capability also means that you can have one central content hub feeding into multiple micro sites, landing pages and marketplaces. It ensures brand consistency and that your content is always where your audience. With AI integrated into your CMS, it can even help optimize content specifically for each medium.

5. Streamlined Content Workflows and Collaboration

As your content team grows, so does the need for collaboration. An enterprise content management system should make it easy for teams to work together, whether they're on the ground or spread across the globe. 

From content planning to creation to publishing, your CMS should simplify workflows, making it easier to coordinate efforts, track progress, and ensure that everyone is aligned on strategy.

By automating repetitive tasks like scheduling posts or approving content, your team can focus more on strategic work and less on time-consuming manual processes. Plus, the CMS should allow for easy version control and feedback loops, so you can ensure your content meets quality standards before it’s published.

6. Scalability for Future Growth

No matter what industry your are in or content you create, the most important factors when choosing a CMS in 2025 is its ability to scale with your business. As your content marketing efforts grow, your CMS should be able to handle an increasing volume of content without sacrificing performance. 

As you expand into new markets or diversify your content offerings, a scalable CMS can accommodate your evolving needs and ensure your content marketing strategy continues to thrive.

Predicting 2025 Content Marketing Trends

And with all this  going on, how can businesses look ahead to the future? Well, one big way they can make an impact is by staying ahead of the trends.

And to do that? Why not use AI?

AI is great at identifying topics or keywords likely to gain traction in the future, recognizing the patters that us humans are likely to miss

A content marketer might discover, for example, that interest in “hyper-personalized AI marketing” is on the rise and get ahead by creating content around it. This hyper-predictive ability means that content always hits on what people are searching for and looking for – and AI can help you get there!

AI in Action

So, after all that, it’s clear that it wouldn’t be fair to discuss content marketing in 2025 without touching on AI content creation tools.

But are there any ways we can see AI being used around us today? Here are a couple of examples of instances of businesses using AI in ways that inspire us.