Core dna and La Trobe University: Shaping the Future of AI

While AI have blown up in the past year, let’s remember that this is the worst version we will ever know… the AI technologies are constantly evolving and their capabilities too. 

At Core dna, we are striving to shape a future where AI can be used to support and enhance digital functions for businesses, enabling even small teams to achieve enterprise-level outcomes.

Integrating advanced generative AI tools to Core dna CMS and eCommerce platform will expand the capabilities of the platform especially for personalized customer interactions, data-driven content management, and real-time workflow automation.

AI-Driven Efficiency

One of our core objectives with AI is to deploy features that can directly impact the business revenue generation and this can be achieved by allowing marketing and eCommerce teams to deploy complex digital experiences without extensive technical knowledge. 

One way this philosophy translates to a practical example is a "digital assistant" experience for users. 

The way Core dna envisions the “digital assistant” is an AI-powered feature to help marketers and content managers deal with repetitive tasks, organize content, and make data-driven recommendations.

How would these AI implementations impact our Clients

Our AI ambition extends beyond mere automation. 

It is about making AI an inherent part of content creation and eCommerce management. It’s not just one feature but an integrated approach that would enhance each of the already existing tools in our CMS and eCommerce platform. 

For example AI-driven content personalization. This AI powered process could enable instant content adjustments based on user interaction patterns or market trends. 

Imagine a platform that seamlessly adapts to varying operational needs and  delivers personalized user experiences dynamically. 

Let’s take as an example a complex use case where a manufacturer produces once the order is placed. The ability to respond instantly to market changes is crucial so adjusting product pricing on the ecommerce site based on the real-time pricing of raw materials - would be invaluable. 

Core dna has already set up a similar process for our client Jaggards. Jaggards is an online gold dealer that needs the prices to be adjusted based on the market price of Gold. Core dna eCommerce platform powers this real-time price adjustments, making sure that the business is always profitable. 

Core dna also explores implementing AI-driven forms and user workflows to streamline data collection and engagement, further optimizing resource allocation.

Creating Collaborative AI Solutions

Core dna’s future AI strategy includes close collaboration with PhD candidates from LaTrobe University to test and deploy foundational AI models tailored to unique digital challenges. 

By drawing on academic rigor and industry expertise, we envision a dynamic system where automation, machine learning, and generative AI support every aspect of content management, from basic setup to advanced, scalable implementations. 

As businesses demand more AI-integrated solutions, Core dna is committed to innovation, developing systems that are not only efficient but also resilient, scalable, and capable of driving significant value across diverse business landscapes.