RANDYS Worldwide: A Scalable Website that Supports Exponential Growth

While many of us might not be familiar with the world of differentials, we can all appreciate an inspiring success story. RANDYS Worldwide is exactly that: the story of a data-obsessed auto repair shop owner who created a ledger of all the car differentials he repaired, leading to a thriving business. 

The Humble Beginnings

RANDYS Worldwide started with Randy, an expert in differentials, who found himself receiving calls from all over the country asking for his recommendations. Recognizing the potential, he began manufacturing and selling the parts himself, giving birth to RANDYS Worldwide.

Challenges with WordPress

The custom-built WordPress site the team initially used was driving customers away. It was difficult for customers to find what they needed, and the integration with their ERP system didn't work properly. This forced them to revert to phone orders, as nothing was working as it should. "The previous site was an absolute failure across the board," says James Campbell-Harris, Director of e-Commerce.

A New Expectation for eCommerce Software

RANDYS Worldwide needed a scalable solution to support its business ambitions. Since 2006, they have been acquiring different companies to expand their portfolio. 

With these new acquisitions came the challenge of quickly and easily adding new entities to the existing website while maintaining a coherent look and feel, and allowing customers to shop immediately. RANDYS needed something that was not only functional but also easy to use and scalable. 

They found their solution in Core dna.

How Core dna Transformed RANDYS Worldwide's Experience

Core dna revolutionized the way RANDYS Worldwide managed their online presence and customer interactions. 

Here's how: 

1. Customizability: The world of differentials is unique and complex, requiring a platform that can adapt to its specific needs. Core dna's customizable nature allowed RANDYS to implement several layers of  data structuring and extensive filtering options, making it easier for customers to find what they were looking for. This transformation was essential in turning a frustrating experience into a seamless one. "Not many people can pull off a website with so many intricacies," -  James Campbell-Harris. 

2. Scalability: With a strong acquisition strategy, RANDYS needed a website that could support new data and new entities regularly. Core dna's multi-tenant environment with a single login allowed for easy integration of new websites into the existing environment. This scalability ensured that the website grew alongside the business without requiring constant developer intervention. "We can integrate new websites into our environment with a small amount of effort that creates a big impact. This is where Core dna shines in this relationship," - James Campbell-Harris. 

3. Seamless Integrations: To run their business smoothly, RANDYS needed a reliable platform that could integrate with all their data points. Core dna's native integrations and API-first approach facilitated smooth integration with Microsoft Dynamics GP and PDM - Paramount Data Management, ensuring that all necessary data was available and synchronized. 

4. Wholesale Portals: Wholesale is a significant part of RANDYS' business. Core dna's platform enabled the setup of an extensive B2B portal where customers could access quotes, check invoices, track shipments, and save items for later purchase. This portal transformed the wholesale customer experience, making it more efficient and user-friendly. 

The Results After Replatforming

The transformation brought by Core dna led to remarkable results for RANDYS Worldwide: The customers' account page became the 9th most viewed page on the website.Online revenue quadrupled from $250K to over $1 million. Customers began using the website for their transactions instead of calling sales, indicating a significant improvement in user experience. 

The website became easy to manage for the team and easy to navigate for the customers. Conclusion Core dna's scalable, customizable, and integration-friendly platform played a pivotal role in transforming RANDYS Worldwide's online presence. 

By addressing their unique challenges and supporting their growth ambitions, Core dna helped RANDYS Worldwide not only meet but exceed their business goals. 

Today, RANDYS stands as a testament to the power of the right digital solutions in driving exponential growth and success.