Most platforms leave you choosing between low-cost tools that can’t scale or expensive enterprise stacks that eat up your budget. Core dna is different.
We bring CMS, Commerce, and Orchestration together in one platform designed for businesses with complex needs: franchises, LMS, memberships, nonprofits, and B2B enterprises. No plugins, no patchwork, and no re-platforming.
Why Choose Core dna DXP
Core dna is built for organizations that have outgrown the basics but don’t want the cost and complexity of Adobe, Sitecore, or Salesforce.
- Affordable enterprise power
Get the functionality of a full DXP without the “enterprise tax.” - One login, one engine
Manage content, products, and workflows in a single platform. - Built for complexity
Handle multiple sites, markets, catalogs, or programs with ease. - No re-platforming
Continuous innovation means your platform evolves as you do. - Hands-on partnership
We don’t just provide software. We work alongside your team to ensure success.
With Core dna, you get both the platform and the partner to support your growth.
Core dna Platform Foundations
Core CMS
Create content at the speed of marketing. Reusable components, live previews, and branching workflows keep teams moving quickly. Launch across websites, apps, and portals from a single source of truth. APIs make syndication simple, while orchestration handles translation, personalization, and multi-site publishing automatically.
Core Commerce
Run B2B and B2C in one catalog with pricing tiers, quotes, subscriptions, and split shipping. PCI-ready checkout, elastic search, and omnichannel capabilities are built in. Integrate directly with ERP, CRM, payments, and shipping systems via REST, GraphQL, and webhooks.
Core Orchestration
Orchestration is built in. Automate workflows, sync data across systems, and deploy AI agents without middleware. Trigger fulfillment, tax updates, or campaign launches automatically. Build microservices and internal apps directly in the platform.
Personalization & Performance
Deliver AI-driven personalization that adapts banners, products, and offers by audience, market, or behavior. Lightning-fast load times and resilient infrastructure mean performance even under global traffic surges.
Enterprise-Grade Security & Support
Your digital business is protected by multi-layer security, compliance, and version control. With Core dna you also get seamless updates, 24/7 global support, and a dedicated success team invested in your outcomes.
Industries We Serve
Core dna isn’t just for one type of business — it adapts to many models.
- Franchises → Consistent branding and central governance with local flexibility across 70+ outlets
- Membership Organizations → Orchestrated sign-ups, renewals, and personalized member portals
- Education → A full LMS that integrates content, commerce, and certification workflows
- B2B Enterprises → Multi-catalog, complex pricing, and ERP/CRM integrations with self-serve portals
- Nonprofits & Associations → Donations, event registrations, and orchestrated supporter journeys
- Media & Entertainment → Resilient, scalable platforms for high-traffic global launches and campaigns
Whatever the model, Core dna adapts to your business instead of forcing you into rigid templates.
Trusted by Leading Brands
“The day we launched the new YMCA of Greater Toronto website was the day we set a new record for online program booking. Core dna has enabled us to deliver better navigation and filtering to make this happen.”
— Saad Javed, Digital Marketing Manager, YMCA of Greater Toronto
“Our online revenue grew 4× after migrating Randy’s Worldwide to Core dna. Not many platforms can handle a site with so many intricacies, but Core dna did.”
— James Campbell-Harris, Director of eCommerce, Randys Worldwide
“Core dna made managing our online store a breeze, boosting our sales and growth. Their outstanding customer support and regular updates set them apart.”
— Anthony Grice, CEO, Clark Rubber
