Leading brands streamline operations with Core dna’s orchestration engine.
Coordinate every commerce workflow across every property.
Pricing rules, content updates, fulfilment workflows, approvals, agentic actions, and integrations run across every storefront, brand, location, and franchise you operate.
Define the pricing rule, content update, or fulfilment workflow once. Core dna propagates it to every storefront, brand, region, location, and franchise.
See propagationEvents on Core dna - orders, inventory, catalogue, pricing, customers, fulfilment - and webhooks from your ERP, CRM, warehouse, or finance stack trigger workflows. Conditions, branching, retries, scheduled jobs, AI agents, and custom microservices run in one engine.
See the workflow engineWrite a prompt to Claude, ChatGPT, or any MCP client and Core dna ships the workflow. Drag the flow in the visual editor. Ship a microservice in JavaScript or Python. Same engine, three ways in.
See it in actionA three-person team coordinates orchestration across every property. Marketing updates pricing, ships content, and triggers workflows from a prompt.
Why Core dnaSeamlessly link people, tools, and data across your stack, so every workflow becomes a coordinated, intelligent experience.
Automation
Configure reusable, event-driven workflows that operate across modules, content types, and services.
Notifications
Send alerts via email, SMS, Slack, or internal channels as part of flow-based actions.
Apps
Launch internal or external apps, including AI agents, as part of orchestrated flows with dynamic logic and inputs
Microservices
Deploy synchronous or asynchronous business logic as custom services using your preferred language or framework.
Productivity
Trigger omnichannel campaigns, personalize content delivery, and segment users across touchpoints
Integrations
Connect to third-party platforms like Salesforce, SAP or Mailchimp with bi-directional, secure data sync.
Helpers
Inject utility logic, such as formatting, lookups, and conditional evaluations, into any orchestration.
Webhooks
Listen for incoming external events and trigger workflows in real time across internal systems.
Orchestration is the shift from patchwork automation to platform-native logic. Every action, trigger, and flow is unified, secure, and fully customizable inside the platform.
Whether you're personalizing experiences, syncing data between systems, or automating multi-step campaigns, these are just a few ways orchestration can transform your operations.
Built-in orchestration powers real-world use cases.Create internal tools, automate workflows, and scale personalized experiences:
Powerful integrations and microservices come standard, so you can build, scale, and connect everything your business needs.
Learning
management system
Powers every part of the digital learning experience from registration to certification.
Custom microservices
flow
Run custom services like SEO automation, pricing logic, or OAuth authentication using AI agents and APIs.
Zero data
personalization
Deliver personalized experiences without user profiles, just behavior, context, and content logic.
Seamless system
integrations
Connect tools like CRMs, ERPs, and email platforms via real-time orchestration and bi-directional sync.
Orchestration isn't just a backend function; it's the foundation for how future-proof digital experiences are designed, delivered, and evolved.
Get personalized recommendations, spot inefficiencies, and see how Core dna can support your growth.
