Content Automation: Creation, Workflows, and Delivery

It’s easy to overlook the importance (and overwhelm) of content teams. 

In 2025, content marketing is such a given, that it’s not a surprise that content is taken for granted. 

The answer to any question about any product under the sun is at our fingertips, and it’s thanks to the hard work of content teams that we can say that.

But the world of content marketing never did run smooth. Instead, content is a never-ending cycle of iteration, creation, publication, and optimization, and keeping up with demand is tricky.

Enter content automation. 

Far from a novel idea, automation is taking centre stage this year as content demand grows. But could it also be that automation is feeding into demand? Sparking a vicious cycle of increasing content requirements to keep up?

In this blog, we’re taking a look at the trends of content automation in 2025, why it’s vital for all businesses to get to grips with the way content is about to change, and why human-first content might be the distinguishing factor your content is lacking.

What is Automation in Content Management?

What is content automation and why is it imperative for content teams in 2025?

Automation is when businesses use machines to do the heavy lifting for them. By synching technology, apps, and SaaS products, teams can program content to post just on time, respond automatically to customer inquiries, and performing updates without your team getting bogged down in the details.

And automation touches every aspect of your content creation process. Starting at ideation, automated tools can come up with ideas, scour the web for inspo, and populate a doc full of prompts for your team to work their way through. 

Then, when it’s time to share your content, automated content management systems (CMS) can sync up all your sites, schedule posts like magic, and make sure that all the formatting is perfect.

Life Before Content Automation

Let’s break that down in an example. Imaging prepping for a big launch. When the time comes, your content team has to publish content on a new product line on three websites all at the same time.

That includes blogs, landing pages, product pages, and a section on each home page – all of which have to align perfectly with the agreed branding and appear at the same time. 

Without automation, that situation is a nightmare. Imagine back in the bad old days, where a midnight launch literally meant having 10 team members ready to hit ‘publish’ on each individual site as the clock strikes midnight. 

Then imagine if one of those sites goes down, or if the content wasn’t published correctly — in high stakes launches that could mean hundreds of thousands of dollars in lost revenue, and hundreds of unhappy customers.

Content teams just can’t afford to be slow. There’s always something new on the internet, and it’s got to be the main focus of teams to keep up and stay on top.

Content Automation Tools to Save the Day!

Content automation tools here to save the day (and your team’s working hours!) 

Let’s get the basics down: At its core, it’s using technology—like AI, APIs, and clever workflows—to take the heavy lifting out of running a content management system (CMS). 

Think of it as your digital assistant, powered by content automation tools, handling repetitive tasks so you can focus on the bigger picture. In a world where content needs to be fast, flexible, and everywhere, content automation is the engine making it happen.

With an automated CMS, now posting content across multiple platforms and sites at the same millisecond can be programmed. No need for late nights, no need for last min stress. 

Instead, automation manages everything for your team. All it takes for content automation tools to do the heavy lifting is one click that pushes content everywhere, instantly formatted perfectly, all down to APIs and pre-set rules that determine it all.

Content marketing automation cuts all that busywork that clogs up your production and limits your team’s creativity. 

Content automation speeds up delivery, and lets you scale without breaking – a huge deal when it comes to competitive industries.

Why Automation is a Game-Changer for Your CMS

Automation is not about efficiency, it establishes new standards of how businesses interact with their content, streamlining processes, improving efficiency, and driving growth.

Content management platforms with integrated content automation tools such as workflows, webhooks and API integrations are a marketers best friend. why? Let's take a look: 

Efficiency: Less Manual Work, Faster Updates

With integrated content automation tools, the time spent on repetitive tasks like product updates, content distribution, and inventory management is drastically reduced. Content updates can be deployed across multiple websites, stores and, marketplaces in minutes instead of hours. 

Solutions like webhooks send information in real time after event triggers, this allow you to launch marketing campaigns or any other task automatically without human intervention. 

When these automation tools are integrated to your CMS, you have a secure system that is a better adapted to handle enterprise content management needs. 

Scalability: Grows with Your Business

As your business grows, so do your content needs. A content automation platform scales effortlessly to manage increasing amounts of data, content, and user interactions. 

Content automation can apply all aspects of your business from launching new product lines, sharing product descriptions across multiple marketplaces and triggering email campaigns. CMS solutions with integrated automation can handle the complexity of large scale content management. 

When a CMS offers advanced APIs and Point of Sale (POS) systems integrations, it allows teams manage inventory, pricing, and product catalogs across multiple channels without a hitch.

Personalization: Tailored Content at Scale

Another advantage of content automation is personalization at scale. Every marketers know that personalization is key to driving customer engagement and loyalty, but with the wrong tools, it can end up being resource intensive and inefficient. 

Content marketing automation solves this by allowing you to automatically serve personalized content based on user behavior, preferences, and past interactions. 

By segmenting your audience and delivering relevant content to each group you can foster stronger relationships with customers and keep them returning. 

Personalization is not just about recommendations based on what they previously bought. It is understanding the journey of the customers and timing each messaging to be relevant and resonate with them. From promotions and location-based content to knowing their name when they physically visit your business. 

ROI: Higher Engagement, Lower Costs

As we said before, content automation is not just a nice to have. It has a direct impact on your bottom line. 

Automating routine tasks in content creation will lower operational costs while simultaneously improving customer engagement. 

It also boosts timely delivery of relevant messages across various channels, increasing the chances of conversion. 

Additionally, by reducing the manual effort required, marketing and content teams can allocate time to higher-value activities like strategic planning and content ideation. 

The result? A higher return on investment (ROI) thanks to the efficiency and improved customer experiences brought about by content marketing automation.

Where Automation Will Make the Biggest Impact in 2025

Unless you’ve been living under a rock for the past five years, you’ll know that AI is a hot topic in the world of content. But that ChatGPT generated blog is not the only place that content can be automated.

In 2025, we’re expecting these three areas of content automation to have the biggest impact on content workflows like yours:

Content Creation

Generating content with an AI LLM is awesome, and content teams who don’t adapt to using AI in their content creation process will get left behind.

Now, tools like Chatgpt or Grok or any other content generation AI can create first drafts based on keyword research, spot trends in content data, and come up with comprehensive content calendars for the next 3 months in seconds. 

AI goes even further and can help you increase conversion by analyzing which content will perform best. VIZIT is a great solution to make sure every visual you post will have the best results. Even L'OREAL uses them to make sure those lipstick ads make you click. 

Workflows and Collabs

Possibly the most impactful place content automation is changing the industry is in workflows and processes. Behind every great piece of content is a team… and more often than not, a complete mess of emails and missed deadlines too.

With automation in content management you can automate tasks, create nudges, send notifications, schedule emails, move tasks through workflows, set up review feedback loops, and never miss a message.

All that behind the scenes work is made so much easier with workflows that are integrated within your CMS platform, It’s like having a project manager who never sleeps: tasks get assigned, approvals route instantly, and everyone stays in sync with content marketing automation. 

In 2025, we expect workflow automation to go way beyond the surface…  and we're excited for the new content automation tools that we expect to be integrated into workflows.

Content Delivery

ANd finally, content automation doesn’t just stop at the creation process…. There’s a whole load of next steps that can be automated (and simplified).

Like multichannel posting. For big businesses, sharing content across platforms and size is truly a headache. Often, there's a load of complex, fiddly formatting to do for each site and platform. That clogs up workflows and makes your team busy with the minutiae of formatting perfection.

But with content automation tools you can hit publish across multi-channels in literally a Split Second. Intelligent content management systems, like Coredna, make it so easy to fit one piece of content into multiple formats, without long to-do lists and lengthy hours spent formatting to perfection. 

20% Revenue Increase by Automating Franchise Content Management

An example of how automation can impact the bottom line is the results seen with Australia's biggest franchise - Clark Rubber.

With over 60 physical franchise stores, streamlining eCommerce content was crucial for efficient operations and services. 

Originally, Clark Rubber was using Shopify, but as they expanded they found that their content teams were struggling to keep up with the content requirements their extensive product database needed.

On top of this, they found that their customers were experiencing different experiences in store and online. They wanted to bring everything together, develop a strong franchise model, and improve on the service they offered their customers.

So, Clark Rubber came to Core dna for all that in a new, automated ecommerce and content management platform,

Through content automation, Clark Rubber was able to leverage automated content creation to update product catalogs, inventory management, and pricing changes across all their channels in real-time. 

The robust integration with their Point of Sale (POS) system also ensures that is any sales are made in-store, the inventory is being reflected online instantly for that locations, creating a seamless omnichannel experience for customers—all powered by automation.

As a result of these efforts, Clark Rubber saw an impressive 20% lift in revenue, primarily driven by improved operational efficiency and enhanced customer experience. 

The ability to quickly roll out promotions and product updates across multiple site locations, thanks to automation in content management, also contributed to increased customer engagement and conversion rates. 

Now, their new platform supports split ordering, multi-store fulfillment, and a personalized customer portal — all things that Shopify couldn’t. 

But more importantly, Clark Rubber was able to completely unify all their 60 stores into one with specific inventory per store. It simplified management and massively improve their digital presence. 

Now, uploading a new product is not a complex workflow across 60 different fulfillment partners and sites. With Core dna multi-site CMS, it’s a simple push of a button … That’s the power of a great content automation platform.

What to Look for in an Automated CMS

If you’re looking to level up your content production (hint: and you absolutely should be) then probably the best place to start will be your content management system.

But how can you sort the wheat from the chaff when almost every content management system promises automation in some way?

Well, here are a couple of our expert recommendations:

1. Look for Outstanding Automation features

Everyone wants to use AI nowadays… and so every marketing team will try and sell you on their automation features. But be careful. Look for those that are a step above, especially when you manage multiple sites.

Look for built-in content automation tools that deliver automated content creation, real-time inventory updates, and omnichannel delivery. And stay away from no third-party integrations to plug the gaps… That usually ends up being a costly workaround to a problem that a better suited CMS could fix.

2. Make Sure it’s Easy-Peasy to Use

There’s nothing worse than having to learn a complex new business process and a tiresome, complex business system.

And your content team has enough on their plates without learning how to code, workaround process gaps, and adapt to a brand new CMS!

A great automated system should make things easier, not harder. So look for a CMS that is intuitive and simple to use.

3. Don’t Forget About the APIs!

And finally, automation is always only as strong as its APIs. 

APIs help all the different apps and systems in your current workflow talk to each other automatically, saving time, reducing mistakes, and making sure everything stays up to date without needing people to do it manually. 

That’s why they’re the key in this whole thing; and the success of your automated content management system comes down to the power of the API.

What's Next with Automation?

The future of almost everything is automated, and content marketing is no exception. We will continue see more automation integrated into our every day lives, and expect to see increasing numbers of customers expect automation in their experiences with you.

When it comes to content, automation, personalization, and digital experiences will become the new normal, and businesses that fail to implement automation in content marketing will struggle to keep a foot in the door as their competition does. 

Making the shift towards a future-proof automated CMS can be daunting. But it’s critical for businesses to adapt their workflows to automation early… your competitors aren’t going to wait up!