Content marketing was a ‘nice to have’ back in the day. In 2025, however, it’s now at the epicenter of customer engagement. Through imaginative storytelling, marketers can bring a brand to life and build customer relationships and trust, leading to conversions and loyalty.
Our guide will show you the top 18 content marketing trends every savvy marketer needs to employ this year. Follow these content marketing trends to stay one step ahead …
If there is one field Generative AI is impacting greatly it is content marketing. We are not here to make a judgement but let's just say that Generative AI has propelled content creation.
From AI writing assistants to visual ads created with Midjourney, marketers can use all these tools to generate content at lightning speed.
The barrier to entry to content marketing is now almost null and only requires small investment. Business small or big will only survive if they embrace Generative AI tools and learn how to create value content for their target audience.
Personalization in the world of content marketing is becoming the real game-changer. Marketers are no longer limited to personalizing email campaigns. With tools like klaviyo, bloomreach and other, they can create super tailored experiences across all touchpoints.
AI is not limited creativity, it is unleashing a new world of customer experience.
Click below for all the tips on how to use Generative AI in content marketing.
2025 is all about video content marketing: it’s time to get your video smarts on.
Short-form video is preferred by platforms such as TikTok and Instagram. An estimated 34 million TikToks and over 200 billion reels are shared daily on Facebook and Instagram.
One brand that has been killing the tik tok game is Duo lingo. They've captured the audience attention and hearts with humor and with their unforgettable mascot.
Finding your unique voice is what matters in social. Be creative, try new things and don't shy away from crazy ideas.
The excellent news is that your videos don’t need to be cinematic masterpieces – the platforms love UGC style. Research shows that videos under one minute have the highest engagement rate.
For a one-minute video, you can expect people to watch roughly 16 seconds, which equates to 27% of the video. Top tip: put your key messaging at the start!
If you are looking to build an impactful strategy for social media platforms, check out our latest article on social media advertising.
A long-form video has a price tag and more viewing demands. The average viewing of the long form is 16 minutes. Long-form is better suited to YouTube, especially for education content, product demos, or storytelling.
Saas platforms have embraced youtube to offer their customers and prospects detailed resources on their product and services and almost a self-serve support platform.
The notorious Hubspot even created a course on how to grow a youtube channel.
Naturally, interactive videos come with costs. However, they deliver when it comes to making an impression, have high conversion rates, and score highly for user engagement.
You might think Siri, Google and Alexa are recent inventions, but techies have been chipping away at voice search since 1952. Over the last couple of years, Voice Search Optimization has taken off, but specific SEO strategies and methods must be applied.
The key to voice optimization is understanding actual queries and their length. To thrive in the search stakes, businesses should hold focus group sessions to hear how people talk about their product/business.
Question search queries have risen by 61% over the last year, with queries starting with ‘who’ increasing by 134 per cent and ‘how’ by 81 per cent.
Businesses can replicate the long-tail conservation keyword phrases their customers will ask. Questions can be arranged by catalog, category, or product type, with specific questions applied to pages.
SEMrush's Voice Search Report or AnswerThePublic take the sting out of voice optimization.
Personalized Content Strategy is one of the significant content marketing trends for 2025, particularly data-driven personalization. Rather than home in on one platform, personalize every touchpoint. In each instance, use AI analytics to determine and predict behaviors and interests for segmentation.
Predictive analytics will also personalize content to match predicted behaviors, needs, and interests.
Hyper-personalization involves using dynamic content to serve users. If customers have spent time looking at tents, they will be shown recommendations for camping gear, such as sleeping bags, camp pillows and headlamps.
Dynamic landing pages can show specific offers or promotions based on previous or predicted behaviors.
Personalization at scale is possible through the automatic analysis of data. This assists in the hyper-personalization of content. Recommendation engines use AI algorithms to analyze customer behavior patterns.
AI can use this data to recommend suitable and enticing content and products. The greater the use, the more accurate the automatic analysis becomes.
While all this sounds time-consuming, AI removes the heavy lifting and creates efficiencies – ask Mercedes, who used this strategy to market the MBUX 3rd generation personal assistant.
There’s nothing an audience loves more than interaction. That’s why quizzes and polls are so popular. BuzzFeed is an excellent example of a business that uses quizzes to boost engagement.
Interactive marketing goes one step further at IKEA; customers can use an augmented reality (AR) app to see furniture and appliances in situ.
You can’t go wrong with tools like Piktochart or Infogram when creating interactive data visualizations. Shaking up your old presentations, these tools create interactive content marketing, infographics, reports, dashboards, slides, maps and more.
UX design principles apply to content regarding clarity, accuracy, context, transparency, cohesiveness, and inclusivity. Of these, it’s essential to include readable content and a navigation system that is intuitive and clearly labelled.
Efficiencies can extend to the delivery of your content across multiple channels. It’s vital that your content marketing strategies are on-brand and that they are adapted/repurposed to fit the specific channel and audience.
Follow in the footsteps of mega brands like Tesla and Amazon, which use tools like SEMRUSH’s accessibility checker. Other accessibility tools include screen readers and closed captioning.
As mentioned in #2, audiences and algorithms love user-generated content (UGC). One of your content marketing strategies should be to encourage sharing videos, recommendations, and ratings. Hold competitions, promote hashtags, and incentivize sharing through giveaways. Keep content ‘on-brand’ with logos and UGC guidelines.
Oh, and when it comes to UGC, get the creator's consent and attribute credit. Also, check platform regulations and local or nationwide legislation regarding privacy.
Long gone are the A-listers. Instead, influencer marketing trends for 2025 show that micro-influencers (niche experts) provide the level of authenticity that consumers trust. Take a look at Tinder’s ‘Tinder House’ campaign.
Successful influencer campaigns go beyond one-off marketing campaigns, creating a seamless blend between the influencer and the brand.
AI tools can take the challenging work out of keyword research, optimization and understanding user intent. By analyzing customer behaviors, AI will classify them for chatbot text.
Regarding Google, its quality raters are hungry for content that follows the Expertise, Authoritativeness, Trustworthiness and Explain (E-E-A-T) model. Content that ticks the box with EEAT improves the algorithm’s ability to decipher quality content from drivel.
Of course, it’s not just websites and emails where SEO needs to apply. Newer platforms like TikTok also need strategic optimization.
The content marketing industry is valued at around $600 billion, with 90% of marketers including it in their strategy (Demand Metric), with an estimated 10-29% of marketer’s budgets dedicated to this area. Growth in this area is due to the demand for personalized content, digital marketing trends and the assistance of AI and machine learning.
Marketers are now analyzing the impact of content on brand perception and customer lifetime value. These can be measured with surveys, focus groups and social listening.
You should still be strategic even if 10% of your budget is 10% of nothing. Try repurposing popular content for multi-channel use or use influencer marketing campaigns and competitions to drive engagement.
There are 4,396,378 registered podcasts globally in Jan 2025, with a growing audience of engaged listeners. A recent survey found that podcast listeners are more likely to remember a brand mentioned on a podcast than any other form of advertising (Aspiration).
Some brands have taken this further, creating their own podcasts. Netflix’s Know It All podcasts are popular and drive viewers to its video platform.
Savvy marketers are also taking notice of platforms like Clubhouse and Twitter Space, which allow you to engage with listeners in real time (great for building a brand community).
Quicker than lightning, real-time AI data analytics assesses customer engagement and feedback.
One massive benefit of using AI algorithms is their ability to predict future trends and behaviors accurately. Marketers can use this information to pivot, prepare for opportunities, and stay ahead of the game.
While you sit back and watch the magic happen, don’t forget your ethical responsibilities. Always embrace transparency and accountability and protect your customers’ private details.
You’ve worked hard to create engaging and entertaining channels, so use them to the max. For example, ensure your email hits the right inbox by employing segmentation and personalization tools to drill down into smaller segments.
Build a community. For inspiration, look to Nike Run Club, Lego, and Sephora. To create and build on a community, encourage open discussion, share ideas and UGC, and incentivize through exclusive content, events, offers, and promotions.
Be the authority in your niche. Write whitepapers, host webinars (free and fee-paying) and leverage LinkedIn to get your voice out.
Save time by repurposing content from blog posts to make videos and social content.
When it comes to SaaS marketing, use tutorials, case studies, and regular product updates to keep your audience in the loop. Explore new platforms and technology and spread your wings.
We predict that Headless CMS will be a big player in 2025. Check out Sanity.io, which has a healthy resource library.
Tools such as Heap and Mixpanel are just two of many content performance tools that can help you keep ‘on track’ and turn your data into marketing decisions.
Track emerging platforms to try by following tech podcasts, Google Trends, and influencers.
There’s nothing like a sense of urgency to boost engagement. Ephemeral content which disappears over time is perfect for driving unique campaigns. Nike and Brainify are two brands that are living their best marketing lives in this niche.
That said, while our attention span seems short, research shows that it’s not how long we engage with customers but how engaging the content is. So, in short, make it good.
Mobile content will continue to dominate in 2025. In the US, over 70% of video viewers were on their smartphones.
As you plough headfirst into strategies to boost your content marketing, don’t forget the importance of data privacy. Monitor updates from the General Data Protection Regulation (GDPR) and other regulators by following governing agencies.
Additionally, set up Google Alerts on this topic so you receive instant notifications.
Finally, remain transparent when using sponsored content and ensure that your content is accessible, inclusive, and free from unethical practices.
We hope our guide to the top 25 content marketing ideas for 2025 has instilled a sense of excitement. Using new and emerging AI tools and platforms, you can create targeted and personalized content that will engage your audience and drive conversions.
Here’s to remarkable results in 2025!
Our team of digital and marketing experts share their practical insights on technology, digital experience, and business transformation. If you have questions or would like to learn more feel free to contact us.
