The Trends in eCommerce: How AI, VR & AR are reshaping eCommerce
Stop the boring browsing! Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR) and chatbots are writing the future of eCommerce.
- AI: Your personal shopper guessing what you like and controlling your obsession for stock.
- VR: Virtually “try before you buy”, teleporting into stores and inspecting items up close.
- AR: Try clothes on anywhere, see furniture in your space, bridge online & physical worlds.
- Chatbots: Get instant answers 24/7, allowing more human resources to be free and time saved for all.
Never get left behind! These technology trends in eCommerce help you create personalized experiences, build deeper bonds, & drive sales in 2024 and beyond.
On this page:
1. AI and AR: The Tech-Savvy Shopping Assistants
In a rapidly changing world of e-commerce, Artificial Intelligence (AI) storms are coming in full force.No longer sci-fi—just around-the-corner future-shopping where every single thing in virtual stores is designed around you.
So why talk about AI in eCommerce? Imagine this: you are searching for a pair of new sneakers online. The website that uses AI, already knows your style and size. Imagine having a personal shopper in your pocket! When making predictions on what you might like based on what you have bought before, the AI algorithm also takes into consideration what you browse. It’s like mind-reading!
Personalized recommendations are just a tip of an iceberg though; as inventory management is being revolutionized by AI. No more “Oops, we’re out of stock!” AI predicts demand ensuring your favorite items remain available at all times. What if there was a crystal ball for shoppers?
And then consider customer service. Online shopping friendly faces to replace chatbots are AI. They will always help irrespective of time constraints because they are ever present with customers who are lost within the maze of products or services being offered.
2. VR-Driven Changes In eCommerce
Virtual Reality shopping is like walking through digital stores from the comfort of your home; it’s just a step away from being teleported to your favorite shop and browsing along aisles while seated on your couch. This means that with VR, you will have the chance to be inside products. Hence, vr shopping is a whole new level of buying: not just selecting items by clicking but seeing them like they are close enough to touch.
The VR concept in shopping does not only allow you to see products up close; it lets you feel them as well. You want to know how that couch would work in your living room? Through VR, it can seem like you are there and moving things around in your virtual space. It’s an imaginative form of shopping — an excellent mix!
This isn’t merely convenient; it is revolutionary. VR transcends time and distance, such that one can sit at home in pajamas and move around boutiques somewhere near Paris. In short, this is akin to teleportation plus therapy reboot!
VR is a major game changer for retailers today: it gives consumers a more immersive experience as well as making their purchasing funnier and deeper than ever before by some magic wand effect.’ This may create memories out of shopping experiences – one per customer.’
With the aid of vr shopping we’re able not only to buy things but also enjoy during the process that has never been thought possible before.
A great example of the application of VR in eCommerce is Pictofit by Reactive Reality. It is bringing another dimension to eCommerce, allowing customers to try and see outfits on their bodies layered from the comfort of their home.
PICTOFiT | Reactive Reality
4. Shopping through Virtual Reality (VR) has Created a New World of Retail
Some advanced product visualization tools let people view products in great detail including three-dimensionally or using augmented reality so that it appears as if you are holding the product without touching it.
Thus, iinteractive product visualization turns “I think I love it’ into ‘I Love It!’ in e-commerce world with its magic magnifying glass. This tech is changing online shopping as we know it by bringing products to life in front of our very eyes.
Imagine you’re looking at a clue with a detective’s sharp eye from all sides zooming in on a product. It’s like holding the product in your hands, only that this time you are at home. In other words, one does not just view the product; one experiences it firsthand. Ever wanted to feel how soft a couch is or see how shiny a necklace looks? Interactive visualization has made it possible.
it’s time to blend reality and virtual with augmented reality “try-on” for all and every product online.
Zalando is a great example of a business taking risks and experimenting with technology to bring innovative sizing solutions to customers who shop online.
But this isn’t just cool; it makes sense too: because now people can really look at something on their pc screen and say ‘I want to buy this.’ Thus, this move seems like going from an ordinary black-and-white flat photo up to an actual sparkling 3D image where now you do not have to guess the color of its cover or size — you can actually watch everything by yourself.’
Thus, businesses will have more satisfied customers who return products less. Buyers need information for decision-making process on their part. Therefore, next time you are doing online shopping and you see “view in 3D” button, don’t hesitate! It’s not just about buying; it is exploring digital realm where seeing is believing.
3.Chatbots: Your 24/7 Shopping Mate
Tidio has perfected conversational chatbots and brings affordable AI chatbots for SMBs, increasing customer satisfaction with faster response rates and less human interactions.
Chatbots will never sleep; they are like friends who can assist in solving any issues concerning shopping.It has improved customer service into something faster, smarter and friendlier than we had before
Imagine having a 24/7 shopping buddy who would be constantly by your side come rain or shine – that's what chatbots are in the eCommerce world! Think of them as always-on, well informed friends that never tire of answering questions irrespective of the time.
Chatbots are changing customer service. They are like superheroes for online shopping, perpetually on standby and ready to pounce (or whatever). Need to know something about an item at 2 AM? No problem! That conversation is happening right now because your chatbot mate isn’t yawning even.
These robotic question-answer machines do more than just answer questions. They have a touch of artificial intelligence magic and learn from each interaction in order to understand and assist you better. It is as though they are growing into your perfect companion while shopping, knowing exactly what you want before most likely.
And the best part?—They make shopping a breeze. Gone are the days when you had to wait for an available human assistant. When it comes to instant information ranging from sizes to shipping policies, chatbots remain your one-stop-shop source. They serve as personal shoppers that can drop timely knowledge bombs anytime you need some info.
Guide: eCommerce Trends
37-pages of the latest eCommerce & marketing strategies to succeed in the upcoming year!
From the rise of mobile shopping apps to the growth of social commerce and augmented reality experiences, there are many different ways that people shop today.