The world of eCommerce has changed dramatically in recent years. From the rise of mobile shopping apps to the growth of social commerce and augmented reality experiences, there are many different ways that people shop today. These trends are defined by the new generation of consumers that have different expectations and desires.
The latest eCommerce & marketing strategies to succeed in the upcoming year!
In this guide, you will find everything you need to know about:
- Gen Z reshaping eCommerce
- Social Commerce Mobile
- Commerce Digital CustomerExperience Trends
- Content Marketing Trends
Key Takeaways:
- Gen Z are environmentally and socially conscious consumers who need transparent brands.
- Social shopping sales are predicted to more than triple by 2026, reaching over $2.9 trillion.
- The rise of voice search will increase demand for mobile apps.
- A human digital experience considers the person behind the screen as an individual not a number.
- Customers are looking for authentic and relatable content
