Content Governance

What Is Content Governance?

Content governance refers to the guardrails you put in place to ensure that all the  digital content created meets your business guidelines and organizational standards. 

Content governance allows you to guarantee brand consistency across all channels as well as regulatory compliance, editorial quality, and the overall integrity of the  content lifecycle.

Benefits of implementing a Content Governance 

  • Consistency & Brand Integrity: By having clear guidelines for your business tone of voice, writing style and visual identity, you ensure your brand is consistent throughout all the channels you use.
  • Reduced Risk & Compliance Issues: When the rules and protocols are laid out clearly to everyone, you minimize the risks of publishing content that is not aligned with your brand and getting into trouble with compliance issues.
    Workflow Efficiency: Content governance defines the roles and responsibilities of each team member to create efficiency and accountability.

  • Scalability: As organizations grow they need structure and guidelines. Content governance framework ensures that no matter the content volume, the quality and efficiency is always there. 

Key Components of a Content Governance Framework

  1. Roles & Responsibilities
    The content governance framework clearly defines the roles and responsibilities within a content team - content creators, editors, approvers. 

  2. Editorial Guidelines
    It also reinforces the brand guidelines and messaging standards to keep all the content cohesive and on brand. 

  3. Review & Approval Workflows
    By defining clear roles and guidelines, it becomes easier to create an efficient process for each piece of content created. 

  4. Technology & Tools
    Choosing the right content management system with features such as version control, audit trails, permissions management, and reporting is crucial to be able to implement and automate workflows. 

Frequently Asked Questions (FAQ)

Is content governance only for large organizations?

No. Content governance should be implemented by every content team as clear guidelines and processes will improve efficiency and brand consistency. It about creating a well oiled machine from the get go to scale effortlessly. 

Is content governance the same as content strategy?

No. Content strategy is analysis, planning and creation of content to meet specific business goals. Content governance is the process that guides how such content is created, reviewed, and published. Together, they ensure that the content you create is done efficiently and meets all the brand’s guidelines. 

Can content governance help with SEO?

Yes. Implementing a content governance framework means you are bringing structure to your content creation process and releasing quality content consistently. By maintaining this rigor, you are less likely to produce duplicate or poor-quality content which will impact SEO. 

What technology supports effective content governance?

A CMS platform that has integrated features such role-based permissions, version control, and workflow management is crucial. 

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