What is a Digital Experience Platform (DXP)?

A DXP or Digital experience platform is a central technogical foundation to be built upon and to support the entire, continuous customer life cycle across all digital channels.

• From one platform, one login, brands and business can manage content, assets, and interactions across multiple different channels.
• It allows multichannel delivery via APIs of digital interactions across all touchpoints, including Iot, AR/VR, digital assistants and kiosks.
• It helps efficiently and effectively create, store, publish and optimize content for any channel – whether it’s a website,
  mobile app, or social media page.
• It's a platform where business and IT with various skills and responsibilities work together towards the common goal of customer experience improvement.
• It helps tracks user behavior on your websites, monitor key performance indicators (KPIs) in real time.
• It integrates with your tech stack for increased personalization and engagement with customers, and gather
  customer insights from data analytics.

Gartner defines a digital experience platform (DXP) as, “an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile and other digital experiences.”

An enterprise DXP gives a brand the tools it needs to manage the presentation layer of their digital presence. All great DXPs combine integration and aggregation, content management, personalization, collaboration, workflow management, analytics, multichannel support as well as search and navigation.