WYSIWYG Editor

What is a WYSIWYG editor? 

A WYSIWYG Editor (if you did not know what it was short for, here it is: “What You See Is What You Get”) is what allows you to create your content in a user-friendly manner and preview your content before you hit the publish button.

Instead of working with raw HTML or CSS, you can work in a visual interface that gives your preview within the editor of your digital content. Formatting actions (bolding text, inserting images, creating links) show up instantly in the editor.

How WYSIWYG Helps Marketers in Content Creation

This is a must-have feature in our opinion for any content management system. It makes creating and publishing content online easy and predictive for marketers avoiding many misshapes. 

  1. Speeds Up Publishing
    Having WYSIWYG within your content management platform allows marketers to create and edit content without learning how to code. It makes a team more efficient and able to deliver content fasterand better. Each tweak—whether it’s changing font sizes or embedding a new image—appears immediately, cutting down on guesswork.
  2. Minimizes Errors
    You can see your content updates while editing, so you can verify formatting and structure before you publish. This helps maintain a consistent brand experience across pages.

  3. Empowers Non-Technical Teams
    Not everyone on a marketing team knows HTML. A WYSIWYG editor empowers all the marketing team: content creators, SEO specialists, and campaign managers to work on the platform to manage content and pages.

Why It Feels “Standard” … But Isn’t Always

Many of today’s platforms showcase sleek, user-friendly editors, giving the impression that WYSIWYG is a universal feature. 

However, some Content Management Systems (CMS) opt for minimal or purely code-based editors—often in the name of flexibility or to accommodate highly customized front-end frameworks. This can leave marketers reliant on developers for basic formatting tasks.

What Happens When WYSIWYG Isn’t Available?

  • Slower Turnaround: Marketing teams may have to submit requests to developers for minor content updates, delaying time-sensitive campaigns.

  • Higher Risk of Formatting Issues: Non-technical users editing raw HTML can inadvertently break layouts or introduce errors.

  • Steeper Learning Curve: Team members must gain at least a basic understanding of HTML or alternative markup systems, which can be daunting.

Final Thoughts

For us at Core dna, a WYSIWYG Editor is a must when it comes to giving marketers a content management platform that is user-friendly and will make it easy to create content and scale their operations, 

While it has become pretty common to have a WYSIWIG editor, it’s not guaranteed in every Content Management System, especially those prioritizing a headless or ultra-customizable approach.

For marketers, a WYSIWYG Editor can be the difference between a streamlined workflow and day-to-day content creation bottlenecks. 

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