Glossary - 1 of 2

A decoupled platform is an architectural approach that separates the front-end and back-end of a system, allowing for independent operation and communication through standardized interfaces, facilitating flexibility, scalability, and an omnichannel presence.

Online marketing is the use of web-based channels to promote brands and reach customers globally, encompassing strategies like SEM, content marketing, and social media engagement

Application security (AppSec) is essential for protecting software applications from security threats throughout their lifecycle, now a critical business imperative given the increasing sophistication of cyber threats.

An API (Application Programming Interface) facilitates communication between different software applications by defining a set of rules, protocols, and tools, serving as the digital foundation for modern software development and integration.

A payment solution is a system that enables businesses to efficiently process various payment methods, ensuring security and seamless business integration, while evolving to meet modern demands through technology like AI and blockchain.

Web development involves the complete process of building, maintaining, and optimizing websites and web applications, encompassing coding, server infrastructure, security management, and performance optimization.

Website builders are platforms that help anyone create and design websites without advanced coding knowledge. They offer intuitive features, drag-and-drop functionality, pre-designed templates, and a straightforward interface.

Metadata is structured information that improves data retrieval, usage, and management by describing, explaining, and locating data resources, essential for digital transformation and operational efficiency.

Content governance refers to the guardrails you put in place to ensure that all the digital content created meets your business guidelines and organizational standards.

A Headless CMS is a content management system that separates the part where you create and manage the content from the part that customers and users see.

A content management system (CMS) is a software used to create, manage, and publish content online for websites, mobile apps, eCommerce, iot and more.

A Hybrid CMS (Content Management System), also known as a Universal CMS, combines the strengths of both traditional and headless CMS approaches.

Digital Asset Management (DAM) is a software used by businesses who are looking to create a centralized library for all their rich media files. 

The Content Lifecycle describes the whole process it takes to create content from beginning to end - from ideation to potential archival.

A WYSIWYG Editor (short for "What You See Is What You Get") enables users to create and manage content in a user-friendly environment while providing a real-time preview before publishing.