A 10-minute overview of why Core dna and how we help our customers build, manage, and scale websites.
Schedule a one-to-one consultation with your product specialist
Here’s what you can expect:
- Walkthrough: An introduction of the Core dna platform
- Analysis: Personalized recommendations based on your business needs.
- Case studies: How other businesses have used Core dna to scale more efficiently
Video transcription
Welcome to the Core dna customer Introduction.
In this presentation, we will showcase the key reasons that Core dna is a platform of choice for mid-market companies . We will demonstrate some of the values that Core dna has for your business and also some use cases where Core dna is being used.
Why Core dna is a platform that has been around now for over five years, and it was born out of an agency in Australia. The name Core dna is a reference to the DNA that we all share and the fact that what makes us unique is the way that DNA sequence, in the same way Core dna brings together a large number of pre-built applications under the same dashboard.
Using a single platform, we're able to build and manage content marketing, eCommerce, community and intranet properties.
Some of the key advantages of Core dna is that the product is ready to go. It's been pre-built, so there's no need for plug-ins, there's no need for backend development, and it is hosted on an enterprise platform that is extendable and ready for your business.
In addition, you get the enterprise value. Without the enterprise price tag, Core dna comes prepackaged at a fixed price per month and all you pay for is what you use.
Finally, Core dna will never be out of date. We have a team of R&D developers who are constantly putting in new features, updating patches and providing improvements to the infrastructure to make your website faster, more secure and scalable.
A lot of the development in R&D comes from our customer requirements. We don't just build technology for technology sake, we build it based on the needs that our customers share with us. So why does is there a need for a product like Core dna in today's digital landscape is transforming very quickly.
Our customers are far more demanding and as a company you need a platform to stay ahead of both your competitors and the demands that the digital landscape puts on you. We believe that Core dna is uniquely placed to help with the acceleration and growth of your business. We help with simplifying website complexity, making it easier for you to get onto a platform and grow as that as your needs and your business require coding assets in the cloud.
As a product it allows you to scale quickly without the infrastructure requirements and needs that you would if it was on-premise. You can turn on Core dna very quickly.
As a platform, we allow you, the customer, to focus on value adding for your customers, not spending your budgets on technology builds or technology fixes, or the latest ideas that your tech team may come up with.
In addition, we provide a platform that allows you to deliver a stronger engagement as all our applications are on the same platform and can speak to each other.
Finally, speed.
Speed is one of the elements in the digital landscape that people now looking for long. Gone are the times where you could deliver a solution in months. People are now looking for days and weeks.
So in terms of the value that I can deliver to your business:
Firstly, no software licensing. Our our fees are one flat fee per month that is based on your traffic usage. The platform is pre-built, so all the applications exist. They're ready for you to use. All you need to do is put a skin or a template over the top and they're ready for you to use within your environment.
We deliver enterprise cloud, so we have redundancy, we have infrastructure that can scale globally, we have high availability and we have continuous backup.
In addition, we also deliver advanced security. Not only do we have white hat hackers on the team, but we have built into our infrastructure network layer, application layer an intrusion detection to ensure that no one comes close to your valuable data.
We also have what we believe is speed to market. Because of the way the platform has been built, we're able to reduce the risk of your technology projects and get you to the market quicker. With over 4500 updates a year, we believe our platform will never be out of date. You'll never need to read a patch or fix a security bug. It will always be there.
And from a support point of view, we have a 24/7 DevOps crew who manage all the upgrades, all the infrastructure and keep an eye on all the things that are happening in the platform.
And finally, we have a support desk that is there to help you when you have questions that need to be answered. When you look at our stack, we've actually transformed the way that websites are now billed. Historically, on the left is an indication of all the different components and not all of them.
Actually, it's a subset of all of the components that you would need in today's environment. Coordinate takes care of a large proportion, leaving the UX and design and the front end templating for you to to build quickly and build in in an agile manner. You don't have to commit to a large, complex project.
You can phase these features in over time, allowing you to get a product to market, get some customer feedback, and then make refinements as you move along. We also power some of the large brands in the world. We have companies like Nintendo, like Siku are one of the largest recruitment companies and online search companies, and we have a diverse cohort of customers ranging from hotels to fast moving consumables right through to B2B organizations. So looking at some of the examples that we've built out, this is Nintendo.
One of the key elements company was security. They joined us back in 2007 and and have had over 200 website properties that have been built on the platform. So coordinated multi site management features were a key consideration when Nintendo were looking for a platform.
Today, hundreds of changes find their way to the website and allowing the company to make releases quickly, allowing them to also develop in parallel, not having to wait for the first release to go out, followed by the next one. Teams are able to develop concepts and ideas in parallel and deploy them as needed.
Frontier Touring is also a large customer that has been with us for many years. Frontier is an event management and concert management company, one of the largest in Australia. In terms of database, they have over 3 million subscribers who joined to receive event tickets ahead of the public. The system allows you to see the concerts that are there, engage with the concert and buy tickets for those concerts.
As an example, traffic flows through the system can reach over 30,000 concurrent users. And second, and we have to manage the large traffic flows when when concerts go on sale and consumers are looking to get the best seat.
Provision is one of the largest optical franchise companies in Australia. One of the key features of this solution is the franchise application, which allows provision to list its over 500 retailers, their locations, and allow them to manage all the marketing information that they have at a local area.
From the platform. Retailers can log into Kodi and upload changes to their personal franchise store and also upload specials and events into the back end of the system. A booking engine manages all appointments and allows each of the franchisees to liaise directly with customers. In addition, Provision has a personalization engine that fits for their four segments, making the site change completely for each of the segments of their of the community.
North Nursery is a local Bostonian, B2B and B2C retailer. The interesting challenges with this organization was the diversity of its products. With over 50,000 products in the catalog, there was quite a complex multi tier pricing and also advanced shipping to allow them to be able to shift soil and gloves with similar orders. Recently. Northeast Nursery has now moved into the B2B and wholesale world where the existing catalog was used to create a wholesale version of the website for them to be able to have on mobiles and make ordering quick and easy for their customers.
Slim Road is another example of a franchise, but with in this case, with a specialized e-commerce that was tailored for each of the website franchisees that use the slim road product. Franchisee C's would get a custom look and feel with a centralized e-commerce that they all used. This allowed the integration of an e-commerce into the existing franchised website without any impact. Tivoli Audio is an example of a complex e-commerce delivery with over 15 stores globally.
System was used to provide both B2B and B2C solutions, the beta based solutions for distributors around the world and the B2C for all the various customers. The system also had a complex integration with SAP for both client product and order information. And for each of the sites there was localization required for payment gateways, third party logistics and also inventory.
Pacific Marketing International, or PMI, is a good example of a data set customer. The manufacturer of iconic water bottles and thermoses was looking for a platform that could deliver its multi brand experience. The company has over four brands and is looking to drive both B2B and B2C for those brands using Core dna.
They were able to deliver an advanced marketing platform coupled with an e-commerce platform. What we're also able to do is provide seamless integration into their Oracle ERP system to help provide inventory information and support request information. When you think about Core dna.
Just finally, this is the status of our company. Been in business for a number of years and launched Core dna in 2014. We have over 40 staff in four countries. We have over 2000 websites, 400 customers.
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