Any eCommerce business will flourish with an inventory that is well managed. Having too many items in your inventory will increase your running costs. On the other hand, a...
May 10, 2021 (4 min read)
Strategy blogs - Page 2 of 2
Barring a few disagreements, most will concur with this statement: “Healthy long-term relationships are built on a foundation of trust, loyalty, and respect.” ...
April 18, 2021 (11 min read)
“Under promise and over deliver.” Business writer and motivational speaker, Tom Peters, came up with that idea in 1987, and during the three decades that followed, it...
April 17, 2021 (4 min read)
Abandoned cart emails are everywhere, but conversion rates still disappoint. Here’s what most brands get wrong—and how to fix it fast.
March 19, 2021 ( min read)
Establishing B2B eCommerce relationships is a lot like making friends. Be nice, bring value and stay in touch. That’s all you really need to know. Kind of. (Stephen says nope...
March 07, 2021 (6 min read)
Developers are the unicorns of the modern labor economy. Their ethereal talents often bewilder the most seasoned of marketing professionals. As they navigate multiple...
February 22, 2021 (3 min read)
44% of B2B marketers rate the effectiveness of their strategy as a three out of five. ( Source ) If you’re like me, this statistic makes you think one thing and one thing...
February 21, 2021 (11 min read)
If you want to know the health of any agency, you only have to know the health of its client relationships. For an agency to be successful, you need clients who appreciate...
February 14, 2021 (18 min read)
The success of any digital marketing agency depends on much more than cool proposals and fun features for the client's websites. In fact, even an agency that delivers on all...
February 01, 2021 (6 min read)
Business development managers get a pretty hard rap. A lot depends on the agency’s breadwinners since their ability to close deals often determines the fate of an entire...
January 28, 2021 (3 min read)
It’s undeniable - running, growing and profiting from a marketing agency is bloody hard! If finding and winning the right clients, delivering results, whilst also attracting,...
November 23, 2020 (12 min read)
There is no doubt that email marketing efforts drive a large amount of revenue for brands. It is reported that email delivers an average Return of Investment (ROI) of 3,800%...
November 15, 2020 (12 min read)
Returns — or in industry lingo, “reverse logistics” — are just a cost of doing business. There are always going to be customers who want to return an item, regardless of how...
November 13, 2020 (6 min read)
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