The purpose of owning an eCommerce store is to sell merchandise. Unfortunately, many users abandon the idea of purchasing your products at the bottom of the funnel. However,...
March 19, 2021 (17 min read)
Strategy blogs - Page 2 of 2
Establishing B2B eCommerce relationships is a lot like making friends. Be nice, bring value and stay in touch. That’s all you really need to know. Kind of. (Stephen says nope...
March 07, 2021 (6 min read)
Developers are the unicorns of the modern labor economy. Their ethereal talents often bewilder the most seasoned of marketing professionals. As they navigate multiple...
February 22, 2021 (3 min read)
44% of B2B marketers rate the effectiveness of their strategy as a three out of five. ( Source ) If you’re like me, this statistic makes you think one thing and one thing...
February 21, 2021 (11 min read)
If you want to know the health of any agency, you only have to know the health of its client relationships. For an agency to be successful, you need clients who appreciate...
February 14, 2021 (18 min read)
The success of any digital marketing agency depends on much more than cool proposals and fun features for the client's websites. In fact, even an agency that delivers on all...
February 01, 2021 (6 min read)
Business development managers get a pretty hard rap. A lot depends on the agency’s breadwinners since their ability to close deals often determines the fate of an entire...
January 28, 2021 (3 min read)
Global eCommerce success depends heavily upon a strategy that’s easy to define, but hard to execute; usher in first-time buyers, and retain them as loyal customers. ...
December 03, 2020 (1 min read)
It’s undeniable - running, growing and profiting from a marketing agency is bloody hard! If finding and winning the right clients, delivering results, whilst also attracting,...
November 23, 2020 (12 min read)
There is no doubt that email marketing efforts drive a large amount of revenue for brands. It is reported that email delivers an average Return of Investment (ROI) of 3,800%...
November 15, 2020 (12 min read)
Returns — or in industry lingo, “reverse logistics” — are just a cost of doing business. There are always going to be customers who want to return an item, regardless of how...
November 13, 2020 (6 min read)
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