eCommerce has fundamentally changed the way we buy and sell. Just a few decades ago we would never have dreamt about buying items online with digital currency. Yet, despite...
July 02, 2021 (6 min read)
Core dna insights - Page 13 of 18
Congratulations. You’ve just landed the role you’ve been long searching for. You're now heading up a marketing team and have earned the title. You have seen first hand that...
June 29, 2021 (8 min read)
In case you didn’t notice, the Internet was broken on the 30th of May. The culprit: SSL certificates. In a hurry? Here’s what you’ll find in this article: Why do we need SSL...
June 22, 2021 (6 min read)
Undergoing a successful digital transformation is at the forefront of every organization’s list of priorities — and for a good reason. However, a successful, forward-thinking...
June 16, 2021 (9 min read)
According to Garter Research “81% of enterprises have the equivalent of a chief marketing technologist looking after a rapidly growing marketing technology stack.” Marketing...
June 10, 2021 (3 min read)
Introducing the new Surcharge feature. Surcharges are anti-discounts - they use the same engine as the discounts and can be set up in exactly the same way, but unlike...
June 03, 2021 (1 min read)
Over the last year, the message of bigger and better content has really taken off. It’s traveled around via a variety of monikers, such as Brian Dean’s “ skyscraper content ”...
June 02, 2021 (5 min read)
Your Content Management System (CMS) is the chassis of your content marketing campaign. It doesn’t matter how great your content is, if your CMS can’t display and manage it...
June 01, 2021 (25 min read)
In the first half of 2018 alone, 945 data breaches took place , exposing over 4.5 billion data records. High-profile retailers like Macy’s and Adidas were among the affected,...
May 30, 2021 (12 min read)
In today’s multi-channel environment , where content is consumed across various digital touchpoints, the legacy or monolithic CMS is no longer the only option . Instead,...
May 27, 2021 (11 min read)
Core dna is excited to be a nominated finalist in the Best Newbie Category at the 2025 MITX Awards. As judgement day looms, we thought we’d reminisce a little, dipping into...
May 25, 2021 (2 min read)
“Adobe to Acquire Magento Commerce” was the straightforward headline of the press release that popped up in my news alert. Just five simple words. And yet, their impact could...
May 24, 2021 (7 min read)
Core dna is excited to be a nominated finalist in the Best Newbie Category at the 2016 MITX Awards . As judgement day looms, we thought we’d reminisce a little, dipping into...
May 24, 2021 (4 min read)
When many online businesses build their eCommerce sites , they typically take a “one-size-fits-all” approach where they have one store that addresses the needs of all their...
May 21, 2021 (6 min read)
Core dna is excited to be a nominated finalist in the Best Newbie Category at the 2025 MITX Awards. As judgement day looms, we thought we’d reminisce a little, dipping into...
May 21, 2021 (3 min read)
Any eCommerce business will flourish with an inventory that is well managed. Having too many items in your inventory will increase your running costs. On the other hand, a...
May 10, 2021 (4 min read)
Direct-to-Consumer (D2C) is a fairly new model in this day and age where B2C & B2B have been king. Find out what D2C is & brands that successfully deployed it.
May 08, 2021 (12 min read)
Chatbots are taking over. But there’s no need to panic because you can rest assured that chatbots aren’t bloodthirsty androids (yet) — they just want to help answer...
May 03, 2021 (5 min read)
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