Omnichannel marketing sounds like a buzzword A clever growth hack to growth hack. But in reality, it’s anything but. It’s an evolution of consumer behavior. A seamless...
July 05, 2021 (16 min read)
Core dna insights - Page 13 of 18
eCommerce has fundamentally changed the way we buy and sell. Just a few decades ago we would never have dreamt about buying items online with digital currency. Yet, despite...
July 02, 2021 (6 min read)
Congratulations. You’ve just landed the role you’ve been long searching for. You're now heading up a marketing team and have earned the title. You have seen first hand that...
June 29, 2021 (8 min read)
Internet certificates were meant to make the web safer, but instead, they caused chaos. When a major SSL certificate expired, countless websites and services went dark...
June 22, 2021 (6 min read)
Most companies have a digital transformation strategy—few have a winning one. Here's how to tell if yours is setting you up for success or stalling growth.
June 16, 2021 (9 min read)
According to Garter Research “81% of enterprises have the equivalent of a chief marketing technologist looking after a rapidly growing marketing technology stack.” Marketing...
June 10, 2021 (3 min read)
Introducing the new Surcharge feature. Surcharges are anti-discounts - they use the same engine as the discounts and can be set up in exactly the same way, but unlike...
June 03, 2021 (1 min read)
Over the last year, the message of bigger and better content has really taken off. It’s traveled around via a variety of monikers, such as Brian Dean’s “ skyscraper content ”...
June 02, 2021 (5 min read)
Your Content Management System (CMS) is the chassis of your content marketing campaign. It doesn’t matter how great your content is, if your CMS can’t display and manage it...
June 01, 2021 (25 min read)
eCommerce security is more crucial than ever, as cyber-attacks continue to target online stores. In this guide, we’ll uncover the most common security risks and share...
May 30, 2021 (12 min read)
In today’s multi-channel environment , where content is consumed across various digital touchpoints, the legacy or monolithic CMS is no longer the only option . Instead,...
May 27, 2021 (11 min read)
Core dna is excited to be a nominated finalist in the Best Newbie Category at the 2025 MITX Awards. As judgement day looms, we thought we’d reminisce a little, dipping into...
May 25, 2021 (2 min read)
If you’ve been asking, does Adobe own Magento, you’re not alone. Discover surprising insights about this major...
May 24, 2021 (7 min read)
Core dna is excited to be a nominated finalist in the Best Newbie Category at the 2016 MITX Awards . As judgement day looms, we thought we’d reminisce a little, dipping into...
May 24, 2021 (4 min read)
A multi-store eCommerce platform allows businesses to tailor their digital presence for different customer segments. By managing separate stores under one roof, you can...
May 21, 2021 (6 min read)
Core dna is excited to be a nominated finalist in the Best Newbie Category at the 2025 MITX Awards. As judgement day looms, we thought we’d reminisce a little, dipping into...
May 21, 2021 (3 min read)
Not all inventory management strategies are created equal. Discover how different approaches stack up so you can choose the best one for your business needs.
May 10, 2021 (4 min read)
Direct-to-Consumer (D2C) is a fairly new model in this day and age where B2C & B2B have been king. Find out what D2C is & brands that successfully deployed it.
May 08, 2021 (12 min read)
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