Direct-to-Consumer (D2C) is a fairly new model in this day and age where B2C & B2B have been king. Find out what D2C is & brands that successfully deployed it.
May 08, 2021 (12 min read)
Core dna insights - Page 13 of 17
Chatbots are taking over. But there’s no need to panic because you can rest assured that chatbots aren’t bloodthirsty androids (yet) — they just want to help answer...
May 03, 2021 (5 min read)
As an event marketer, raise your hand if this pattern sounds familiar: Attract traffic to event website Wrap up event Watch Repeat above process Much of this process is...
May 02, 2021 (11 min read)
Manufacturing companies are peering through the window of opportunity. The internet — and more to the point, the availability of easy-to-use content management and eCommerce...
April 30, 2021 (8 min read)
We’ve gotten accustomed to the ease of use and functionality provided by the modern CMS. With so many CMS platforms on the market, it’s important to understand what CMS is...
April 27, 2021 (13 min read)
The web content management space is no stranger to acronyms. In fact, whenever a new acronym emerges, there’s a temptation to label it as just another fading buzzword and...
April 26, 2021 (5 min read)
More and more online shops have that little speech bubble in the bottom right corner that pops up and allows you to have a chat with customer service, ask questions and...
April 23, 2021 (8 min read)
Barring a few disagreements, most will concur with this statement: “Healthy long-term relationships are built on a foundation of trust, loyalty, and respect.” ...
April 18, 2021 (11 min read)
“Under promise and over deliver.” Business writer and motivational speaker, Tom Peters, came up with that idea in 1987, and during the three decades that followed, it...
April 17, 2021 (4 min read)
Deciding on your next content management system can depend on several factors, including your current tech stack , the requirements of different departments, your current...
April 13, 2021 (6 min read)
The hacking of Mossack Fonseca’s client portal leaked over 11.5 million documents, 4.8 million emails and 2.6TB of data - the largest leak in history. Prime ministers have...
April 12, 2021 (6 min read)
You walk in your favorite store, the salesperson smiles warmly at you and leads you to the product you need. You choose the product, pay at the counter, and head out happy...
April 11, 2021 (5 min read)
Don’t be mistaken into thinking that the UX of your website is just what it looks like (this is the User interface or UI design), yes that might be a part of what’s holding...
April 09, 2021 (6 min read)
The biggest threat facing the modern internet is the number of websites running outdated code - millions of websites have been left wide open to hackers, as a result. In this...
April 07, 2021 (8 min read)
Chatbots are changing the way brands interact with their customers, and when the chatbot is of high quality, those changes are usually positive. In fact, a survey by Oracle...
April 04, 2021 (5 min read)
The recent COVID-19 pandemic is impacting the way businesses reach their customers, and some of you reading this might be one of those people who are impacted by this event....
April 02, 2021 (1 min read)
Word of mouth marketing is increasingly important as more and more people are becoming wary of advertisements. People turn to their friends and family for recommendations....
April 02, 2021 (32 min read)
There is nothing that kills eCommerce conversion rates faster than customer hesitation. Anytime a customer thinks “ maybe later ”, you open the window to a sale-killing...
March 30, 2021 (13 min read)
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