APIs vs webhooks, what's the difference? Simply stated, they are two different ways for your application to exchange data with another application. So which do...
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After already discussing multi-channel and omnichannel marketing strategies in depth, it’s time to dive into the differences between the two. Our main reason for doing so is...
Making the right choice in CMS platform for your business is harder than you think. In fact, choosing a new content management platform for your web assets has never been so...
The future is D2C. Major brands such as Nike, Adidas, Samsung, Apple and many more have done tremendous work in bridging the gap between brand and consumer in the past few...
Digital experience platforms the future of digital marketing and we are totally into it! In this article, we will define what digital experience platforms are and how they...
The Direct-to-Consumer (D2C) strategy is fast becoming a popular route for manufacturers and CPG (Consumer Packaged Goods) brands to enter the market directly
We're going to look at Generative AI content creation, the strategies you can use to make the most of AI content, and actionable recommendations to increase your ROI from...
Content has the power to educate, entertain, inform and much more. No matter the form that content takes, whether a blog post, ebook, podcast, video, webinar or something...
So you are looking to drive targeted traffic to your website and generate high-quality leads for your sales team to work with. You’ve been battling away on your SEO and...
In marketing, automation has made it easier to deliver personalized messages, streamline campaigns, and boost customer engagement. It also has made it...
Have you ever wondered why people prefer to shop online? This article will get into the nitty-gritty reasons behind it. We’ll cover...
The prospect of launching a website still feels incredibly exhilarating — even for those who have already launched numerous websites in the past. But if you’re new to the...
Learn the must-ask questions for each step of the buying cycle from qualification to post-sale, as well as the best practices. Click here to learn more now!
Technology continues to evolve as humans find new ways to innovate, doing things faster and with more flair than they did before. Not many areas feature as much of this...
As technology continues to reshape how we work, Digital Employee experience imposes itself as a core component of meaningful productivity and employee...
If you are in the process of selecting a content management system, this blog is designed to help you make an informed decision. We’re deep-diving...
While SAP is best known for being the global leader in enterprise resource planning (ERP) software and business AI. And like any other corporation, it has expanded its...
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