“Content marketing is all the marketing that’s left” – Seth Godin You’ve read downloaded a cornucopia of checklists, a gaggle of eBooks, went to a few conferences,...
July 27, 2021 (10 min read)
Content Marketing blogs - Page 3 of 4
You’ve heard of Snapchat. It’s for sexting right? That would have been a fair assessment 12-18 months ago, but it’s quickly earning respect as an essential brand marketing...
July 20, 2021 (5 min read)
Zero to $90 million in under 5 years — That is the definition of scaling fast. Labeled as the “fastest growing watch brand” in the world by Forbes , MVMT (pronounced...
July 20, 2021 (9 min read)
Omnichannel marketing sounds like a buzzword A clever growth hack to growth hack. But in reality, it’s anything but. It’s an evolution of consumer behavior. A seamless...
July 05, 2021 (16 min read)
Undergoing a successful digital transformation is at the forefront of every organization’s list of priorities — and for a good reason. However, a successful, forward-thinking...
June 16, 2021 (9 min read)
According to Garter Research “81% of enterprises have the equivalent of a chief marketing technologist looking after a rapidly growing marketing technology stack.” Marketing...
June 10, 2021 (3 min read)
Over the last year, the message of bigger and better content has really taken off. It’s traveled around via a variety of monikers, such as Brian Dean’s “ skyscraper content ”...
June 02, 2021 (5 min read)
Core dna is excited to be a nominated finalist in the Best Newbie Category at the 2016 MITX Awards . As judgement day looms, we thought we’d reminisce a little, dipping into...
May 24, 2021 (4 min read)
Any eCommerce business will flourish with an inventory that is well managed. Having too many items in your inventory will increase your running costs. On the other hand, a...
May 10, 2021 (4 min read)
As an event marketer, raise your hand if this pattern sounds familiar: Attract traffic to event website Wrap up event Watch Repeat above process Much of this process is...
May 02, 2021 (11 min read)
More and more online shops have that little speech bubble in the bottom right corner that pops up and allows you to have a chat with customer service, ask questions and...
April 23, 2021 (8 min read)
You walk in your favorite store, the salesperson smiles warmly at you and leads you to the product you need. You choose the product, pay at the counter, and head out happy...
April 11, 2021 (5 min read)
Word of mouth marketing is increasingly important as more and more people are becoming wary of advertisements. People turn to their friends and family for recommendations....
April 02, 2021 (32 min read)
The purpose of owning an eCommerce store is to sell merchandise. Unfortunately, many users abandon the idea of purchasing your products at the bottom of the funnel. However,...
March 19, 2021 (17 min read)
Have you ever taken the time to count up the cost of all the different SaaS solutions your business uses? Norman Rohr , SVP of Marketing & Communications at Uberall ,...
March 10, 2021 (6 min read)
As the manager of an eCommerce business, one of your main goals is, quite simply, to grow your business and make as many sales as possible . More specifically, it’s to...
February 28, 2021 (9 min read)
If you’re selling your product online then chances are you’re constantly looking for innovative ways to drive sales and engagement . It can be tough to implement fresh ideas...
February 25, 2021 (5 min read)
44% of B2B marketers rate the effectiveness of their strategy as a three out of five. ( Source ) If you’re like me, this statistic makes you think one thing and one thing...
February 21, 2021 (11 min read)
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