Any retail owner or executive worth their salt will tell you that Black Friday — and the surrounding holiday season — is perhaps the most opportune time of the year to spur...
October 28, 2024 (10 min read)
Content Marketing blogs - Page 2 of 4
Storytelling has become the marketer’s weapon of choice over the last few years, mainly because — get ready for it — humans love stories. From the moment we’re born, society...
January 24, 2024 (9 min read)
WordPress is easily the most popular website builder and content management system out there. It’s been around for quite a while and remains the top go-to tool...
March 30, 2023 (6 min read)
Here’s a question that’s fundamental to any eCommerce business: How do you get potential customers from A (their point of initial contact with your...
March 08, 2023 (8 min read)
Rather than worry about creating and managing content across all marketing platforms, omnichannel solutions centralize the whole process.
January 20, 2023 (5 min read)
Imagine you’re a potential customer for a moment. You go to your website, search for products, add items to your cart, and even make a purchase. The process is simple and...
January 13, 2023 (9 min read)
Gen Z consumers expect a hyper-personalized experience that is tailored to their specific needs and interests. They are more tech-savvy than every generation...
January 10, 2023 (6 min read)
Companies like Meta and TikTok have long understood that social media created an unprecedented opportunity for brands to better reach customers, new and old...
November 24, 2022 (6 min read)
More than ever, customers dictate where and how they want to shop, whether in-person, online, on their phone, or using an Amazon Echo and they expect the...
November 10, 2022 (6 min read)
By the simplest definition, a “marketing channel” is a means by which a producer reaches a consumer with their goods or services.
February 05, 2022 (4 min read)
Over the past fortnight, we’ve been blogging our three part series on generating shareable content on a frugal budget. In Part One we covered off the best ways to hack free...
January 24, 2022 (7 min read)
If you haven’t noticed, the world of commerce has changed drastically over the past few decades - and even the past few years. It wasn’t all that long ago that consumers in...
November 03, 2021 (22 min read)
Content, content, content. It’s all about creating content, which is why we’re all pretty much drowning in it right now. Over the last decade or so, we’ve experienced an...
October 26, 2021 (13 min read)
As the spearhead of the marketing team, a CMO can make or break a company. But as we edge towards 2021, the position of CMO is becoming an increasingly vulnerable one. In...
October 26, 2021 (9 min read)
Would you like to write a blog post today and receive traffic from it for years? How about a lead magnet or video or infographic that keeps getting you leads 2 years after...
October 19, 2021 (15 min read)
Influencer marketing has continued to prove itself as a fantastic marketing method for our eCommerce clients. The reason influencer marketing works so well for eCommerce...
October 04, 2021 (6 min read)
“ No one reads online!” How many times have you heard this statement? Judging by our shortening attention spans and social media addictions , you might even be tempted to...
September 21, 2021 (16 min read)
75% of shoppers browse for items online while shopping in stores. Why? They’re price checking. They’re looking to see if they can get it online within a few hours or days at...
September 20, 2021 (7 min read)
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