As an event marketer, raise your hand if this pattern sounds familiar: Attract traffic to event website Wrap up event Watch Repeat above process Much of this process is...
May 02, 2021 (11 min read)
Content Marketing blogs - Page 4 of 4
More and more online shops have that little speech bubble in the bottom right corner that pops up and allows you to have a chat with customer service, ask questions and...
April 23, 2021 (8 min read)
You walk in your favorite store, the salesperson smiles warmly at you and leads you to the product you need. You choose the product, pay at the counter, and head out happy...
April 11, 2021 (5 min read)
Word of mouth marketing is increasingly important as more and more people are becoming wary of advertisements. People turn to their friends and family for recommendations....
April 02, 2021 (32 min read)
March 19, 2021 ( min read)
Have you ever taken the time to count up the cost of all the different SaaS solutions your business uses? Norman Rohr , SVP of Marketing & Communications at Uberall ,...
March 10, 2021 (6 min read)
As the manager of an eCommerce business, one of your main goals is, quite simply, to grow your business and make as many sales as possible . More specifically, it’s to...
February 28, 2021 (9 min read)
If you’re selling your product online then chances are you’re constantly looking for innovative ways to drive sales and engagement . It can be tough to implement fresh ideas...
February 25, 2021 (5 min read)
44% of B2B marketers rate the effectiveness of their strategy as a three out of five. ( Source ) If you’re like me, this statistic makes you think one thing and one thing...
February 21, 2021 (11 min read)
For B2B companies, pricing can be especially tricky because B2B buyers have different requirements. There are more decision-makers, the sales cycles are longer, and in many...
February 02, 2021 (12 min read)
With the growing complexity of digital marketing, we’re often tasked with having to wear multiple hats across a wide variety of disciplines. Having to understand and manage...
January 28, 2021 (2 min read)
If a picture is worth a thousand words, how many words is a video worth? Video content has become a powerful form of content marketing : more so than product specs,...
January 23, 2021 (7 min read)
The average eCommerce store typically sees its conversion rate hover around the 2-3% mark. But your goal isn’t to be average, right? So, let’s take a look at some of the most...
January 14, 2021 (14 min read)
There is no doubt that email marketing efforts drive a large amount of revenue for brands. It is reported that email delivers an average Return of Investment (ROI) of 3,800%...
November 15, 2020 (12 min read)
Returns — or in industry lingo, “reverse logistics” — are just a cost of doing business. There are always going to be customers who want to return an item, regardless of how...
November 13, 2020 (6 min read)
Do you remember your dad ever carrying a green, steel bottle on the way to work or a camping trip? That’s a Stanley brand thermos. And they’re still as popular (if not more...
November 07, 2020 (8 min read)
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