If you haven’t noticed, the world of commerce has changed drastically over the past few decades - and even the past few years. It wasn’t all that long ago that consumers in...
November 03, 2021 (22 min read)
Core dna insights - Page 10 of 18
You’re using some form of content to attract leads to your business, right? You stress over creating exceptional content that your audience will devour in a heartbeat and...
November 02, 2021 (8 min read)
It’s reasonable to think that the partnership between eCommerce software vendors and their partners would be based on mutual benefit, growth, freedom, and of course, the...
November 01, 2021 (4 min read)
Congratulations, you made it into an era where it’s perfectly acceptable to have full-blown conversation with an inanimate object and expect a response. We live in...
October 30, 2021 (6 min read)
Content, content, content. It’s all about creating content, which is why we’re all pretty much drowning in it right now. Over the last decade or so, we’ve experienced an...
October 26, 2021 (13 min read)
The right content management system can be a huge asset to your eCommerce business. Here are some examples of functionality to look for in a CMS for your online retail...
October 26, 2021 (5 min read)
As the spearhead of the marketing team, a CMO can make or break a company. But as we edge towards 2021, the position of CMO is becoming an increasingly vulnerable one. In...
October 26, 2021 (9 min read)
There’s an old saying: “the Cobbler’s children have no shoes”. It’s in reference to a Cobbler who is so busy making and mending the shoes of his clients, that he doesn’t have...
October 24, 2021 (5 min read)
The rise of the API economy represents a seismic shift in the way eCommerce businesses operate today. Yet surprisingly few people know what APIs are (they sound complicated,...
October 23, 2021 (7 min read)
The concept of traditional content personalization is simple: A brand collects customer data (like age, location, and past product purchases), and uses it to segment its...
October 19, 2021 (9 min read)
Are you looking to get more customers? Sam Saltis , CEO and Founder of Core dna, recently sat down with Jason Quey of Growth Ramp to share how Core dna got our first 1,000...
October 17, 2021 (1 min read)
If you’re running an agency, what keeps you up at night are probably an overly demanding client with unrealistic expectations and how to get more leads. Not to mention the...
October 12, 2021 (10 min read)
Amazon’s dominance over the eCommerce market is almost scary. 44% of all product searches , in fact, start with Amazon. They own 43% of all U.S. online retail sales . That’s...
October 12, 2021 (12 min read)
Last week, Vista Equity Partners all but finalized a deal to purchase digital content management company Acquia for $1 billion. The acquisition (or should we say,...
October 11, 2021 (3 min read)
Influencer marketing has continued to prove itself as a fantastic marketing method for our eCommerce clients. The reason influencer marketing works so well for eCommerce...
October 04, 2021 (6 min read)
Real quick: Name three luggage companies off the top of your head. Okay, if you’re a frequent flyer, maybe this was easy. If you only travel every once in a while, you...
October 02, 2021 (10 min read)
Resilience – the ability to recover quickly from illness or misfortune – is a valuable attribute for both individuals and organizations. We say a person is resilient when...
September 28, 2021 (2 min read)
If you have ever typed in a search bar on a website for a product you are looking for, you are already familiar with site search. Site search is a feature on websites that...
September 28, 2021 (11 min read)
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