Last week, Vista Equity Partners all but finalized a deal to purchase digital content management company Acquia for $1 billion. The acquisition (or should we say,...
October 11, 2021 (3 min read)
Core dna insights - Page 10 of 18
Influencer marketing has continued to prove itself as a fantastic marketing method for our eCommerce clients. The reason influencer marketing works so well for eCommerce...
October 04, 2021 (6 min read)
Real quick: Name three luggage companies off the top of your head. Okay, if you’re a frequent flyer, maybe this was easy. If you only travel every once in a while, you...
October 02, 2021 (10 min read)
Resilience – the ability to recover quickly from illness or misfortune – is a valuable attribute for both individuals and organizations. We say a person is resilient when...
September 28, 2021 (2 min read)
If you have ever typed in a search bar on a website for a product you are looking for, you are already familiar with site search. Site search is a feature on websites that...
September 28, 2021 (11 min read)
After already discussing multi-channel and omnichannel marketing strategies in depth, it’s time to dive into the differences between the two. Our main reason for doing so is...
September 25, 2021 (10 min read)
If you’ve been following tech memes over the last year or so, you’ve no doubt seen the Pizza as a Service infographic which has done more to explain the difference between...
September 24, 2021 (1 min read)
Your website is the heart of your operation. It is how your customers and clients learn about what you have to offer. Thus, it makes sense to have your site on a reliable...
September 24, 2021 (2 min read)
“ No one reads online!” How many times have you heard this statement? Judging by our shortening attention spans and social media addictions , you might even be tempted to...
September 21, 2021 (16 min read)
75% of shoppers browse for items online while shopping in stores. Why? They’re price checking. They’re looking to see if they can get it online within a few hours or days at...
September 20, 2021 (7 min read)
In this post, we’re going to dive deep into the ins-and-outs of starting, running, and scaling an eCommerce subscription business. You’ll learn: How to get started in...
September 19, 2021 (20 min read)
You already know there are over two million pieces of content published daily. But everywhere you turn, the numbers get worse. 60% of marketers are creating...
September 14, 2021 (11 min read)
The prospect of losing your biggest clients is enough to keep even the coolest agency owner awake at night. But a customer retention strategy shouldn’t be something you...
September 11, 2021 (10 min read)
There’s been a dramatic shift in eCommerce, with companies forming strategies to target both B2C and B2B with their products and services. While some B2C companies are...
September 10, 2021 (5 min read)
Social media enables audience participation from far and wide. Philosophically, that’s a great thing for our democracy. Historically, business has taken advantage of closed...
September 07, 2021 (8 min read)
Anyone who runs or has run even a mildly-successful eCommerce business can confirm: F It’s not as easy as it seems. While many business owners and seasoned managers...
September 05, 2021 (23 min read)
Amazingly enough, before “growth hacking” was a thing, companies managed to grow and increase revenue and profitability all the time! Ignore the hype around “hacks”, which...
September 04, 2021 (17 min read)
Did you know that roughly half of your customer interactions are multi-devices or multi-channel? For example; someone hears your ad spot on Spotify before doing a quick...
August 31, 2021 (8 min read)
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