Does content marketing work for eCommerce businesses? It’s an interesting debate and one that many online entrepreneurs struggle to grasp. Selling products online is, for the...
Core dna insights - Page 11 of 18
Gartner has reported that marketing budgets are being slashed going into 2018. “Growth in marketing budgets has stalled after continued increases over recent years. The...
Juicy promotional offers are hard to resist, there’s no denying that. For the vast majority of consumers, discovering discounts, coupons, and other deals is an integral part...
The subject of “open source vs closed source” incites a passion in even the most introverted of technologists - both sides are un-wielding in their opinions, however, such...
Digital transformation is the process of improving business operations, customer experiences, and employee experiences through the adoption of technology—and the benefits are...
Those who succeed at doing content marketing tend to have a couple of things in common: They have a large audience already; these guys do the heavy lifting in amplifying...
Worldwide eCommerce sales grow year on year. By 2021, they will equal $4.479 trillion . In 2017 alone, China was responsible for 67.1% of all eCommerce sales worldwide. If...
Running web projects is tough for a number of reasons, running complex web projects can start to get very complicated very quickly. With lots of moving parts, inputs from a...
Today, marketers are engaging their customers through a multi-channel marketing strategy. By communicating offline and through their website, social media presence and other...
Influencer marketing can either be an ingenious way to break through the noise or a complete waste of time and money. It all depends on your execution. The problem is that’s...
One of the best aspects of Core dna is that new features and functionality are automatically rolled out whether you request them or not. While you continue working on the...
Technology is a commodity. We’ve all heard people say this. In fact, some readers may recall Nicholas Carr’s 2003 article in HBR titled “IT Doesn’t Matter” , which posited...
“Can we rebuild our checkout process to make it faster?” “Can we integrate our store with our CRM system?” “Is our technology stack—which powers our entire operation —...
If you’re ready to embark on your digital transformation journey, but wondering what digital transformation means for you, then look no further. In this article, we’ll...
“Content marketing is all the marketing that’s left” – Seth Godin You’ve read downloaded a cornucopia of checklists, a gaggle of eBooks, went to a few conferences,...
You’ve heard of Snapchat. It’s for sexting right? That would have been a fair assessment 12-18 months ago, but it’s quickly earning respect as an essential brand marketing...
Zero to $90 million in under 5 years — That is the definition of scaling fast. Labeled as the “fastest growing watch brand” in the world by Forbes , MVMT (pronounced...
You have heard the idiom about the tip of the iceberg. But have you given a second thought to what this actually means? Embarking on a website redevelopment is a pretty good...
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