Content, content, content. It’s all about creating content, which is why we’re all pretty much drowning in it right now. Over the last decade or so, we’ve experienced an...
October 26, 2021 (13 min read)
Core dna insights - Page 9 of 17
The right content management system can be a huge asset to your eCommerce business. Here are some examples of functionality to look for in a CMS for your online retail...
October 26, 2021 (5 min read)
As the spearhead of the marketing team, a CMO can make or break a company. But as we edge towards 2021, the position of CMO is becoming an increasingly vulnerable one. In...
October 26, 2021 (9 min read)
There’s an old saying: “the Cobbler’s children have no shoes”. It’s in reference to a Cobbler who is so busy making and mending the shoes of his clients, that he doesn’t have...
October 24, 2021 (5 min read)
The rise of the API economy represents a seismic shift in the way eCommerce businesses operate today. Yet surprisingly few people know what APIs are (they sound complicated,...
October 23, 2021 (7 min read)
Would you like to write a blog post today and receive traffic from it for years? How about a lead magnet or video or infographic that keeps getting you leads 2 years after...
October 19, 2021 (15 min read)
The concept of traditional content personalization is simple: A brand collects customer data (like age, location, and past product purchases), and uses it to segment its...
October 19, 2021 (9 min read)
Replatforming a website is the process of moving your current from its existing CMS (content management system) to a new CMS. It’s not necessarily about a re-design, it’s...
October 17, 2021 (22 min read)
Are you looking to get more customers? Sam Saltis , CEO and Founder of Core dna, recently sat down with Jason Quey of Growth Ramp to share how Core dna got our first 1,000...
October 17, 2021 (1 min read)
If you’re running an agency, what keeps you up at night are probably an overly demanding client with unrealistic expectations and how to get more leads. Not to mention the...
October 12, 2021 (10 min read)
Amazon’s dominance over the eCommerce market is almost scary. 44% of all product searches , in fact, start with Amazon. They own 43% of all U.S. online retail sales . That’s...
October 12, 2021 (12 min read)
Last week, Vista Equity Partners all but finalized a deal to purchase digital content management company Acquia for $1 billion. The acquisition (or should we say,...
October 11, 2021 (3 min read)
Influencer marketing has continued to prove itself as a fantastic marketing method for our eCommerce clients. The reason influencer marketing works so well for eCommerce...
October 04, 2021 (6 min read)
Real quick: Name three luggage companies off the top of your head. Okay, if you’re a frequent flyer, maybe this was easy. If you only travel every once in a while, you...
October 02, 2021 (10 min read)
Resilience – the ability to recover quickly from illness or misfortune – is a valuable attribute for both individuals and organizations. We say a person is resilient when...
September 28, 2021 (2 min read)
If you have ever typed in a search bar on a website for a product you are looking for, you are already familiar with site search. Site search is a feature on websites that...
September 28, 2021 (11 min read)
After already discussing multi-channel and omnichannel marketing strategies in depth, it’s time to dive into the differences between the two. Our main reason for doing so is...
September 25, 2021 (10 min read)
If you’ve been following tech memes over the last year or so, you’ve no doubt seen the Pizza as a Service infographic which has done more to explain the difference between...
September 24, 2021 (1 min read)
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