CMSWire’s David Roe recently published an excellent piece on the problems with IoT devices. He mentioned security and user privacy, but I couldn’t help but expand on the...
December 27, 2020 (1 min read)
Core dna insights - Page 16 of 17
A recent Gartner blog post penned by Jennifer Polk raises an important point surrounding the state of marketing at the executive level: “Marketing leaders are facing...
December 21, 2020 (1 min read)
Every few years a few, voices from distant corners of the marketing world whisper that SEO is dying. But with an estimated value of over $70 billion dollars, SEO isn’t going...
December 13, 2020 (9 min read)
We’ve already covered the benefits of going direct-to-customer , but to recap, manufacturers now have the chance to cut out the middle-man and access the market themselves...
December 11, 2020 (7 min read)
When many think of eCommerce marketing strategies and trends, they point to B2C brands as primary examples. But, B2B brands are very open to the possibilities of eCommerce,...
December 07, 2020 (17 min read)
What is general data protection (GDPR) and how to comply? GDPR is coming on May 25, 2018. But what is GDPR, and what will it take to become GDPR compliant?
December 07, 2020 (4 min read)
Obviously cutting the middleman out of the equation provides the potential for CPG brands to earn a higher margin and have direct access to their consumers and their...
December 06, 2020 (6 min read)
Modest and humble. Airbnb is exactly what their fellow peer-to-peer startup Uber is not. It’s no wonder it was named the 2014 company of the year. “Don’t fuck up the...
December 04, 2020 (1 min read)
Global eCommerce success depends heavily upon a strategy that’s easy to define, but hard to execute; usher in first-time buyers, and retain them as loyal customers. ...
December 03, 2020 (1 min read)
Do you want to know the best time to search for a new job? It’s the beginning of the year, more specifically, January and February. Here’s why: People are just coming back...
November 29, 2020 (2 min read)
Having a CMS sounded so nice at first. It ensured that you wouldn’t be locked out of your own website, and you’ll be able to make changes whenever you need to. However, when...
November 28, 2020 (9 min read)
It’s undeniable - running, growing and profiting from a marketing agency is bloody hard! If finding and winning the right clients, delivering results, whilst also attracting,...
November 23, 2020 (12 min read)
If you’re still using Drupal 6 as your CMS, then your time is running out. Recently, the company officially announced that the platform was reaching its EOL or ‘End Of...
November 23, 2020 (5 min read)
Choosing a Content Management System (CMS) is a gigantic decision. The bigger your brand, the more people will rely on your CMS to provide great backend and frontend...
November 22, 2020 (7 min read)
The world of content management system (CMS) is about to undergo dramatic change, making creating websites faster and safer . These new platforms are based on a...
November 16, 2020 (2 min read)
WordPress is the most popular Content Management System (CMS) in the world, powering roughly 29 percent of all active websites. Yikes. With numbers like those, it’s no...
November 15, 2020 (18 min read)
There is no doubt that email marketing efforts drive a large amount of revenue for brands. It is reported that email delivers an average Return of Investment (ROI) of 3,800%...
November 15, 2020 (12 min read)
Returns — or in industry lingo, “reverse logistics” — are just a cost of doing business. There are always going to be customers who want to return an item, regardless of how...
November 13, 2020 (6 min read)
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